What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Paras S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2024
Very intuitive Interface
Likeliness to Recommend
What is your favorite aspect of this product?
My favorite aspect of this product is that I like its ability to provide granular insights due to advanced segments and user behavior tracking. Customizable dashboards are very handy and real time data goes a long way in helping measure KPIs and adjust strategies as needed. Also the integration with Google Ads and ecommerce is definitely a plus for marketing optimization and ROI measurement.
What do you dislike most about this product?
One of the biggest disadvantage of Google Analytics is that its not the most user friendly tool, especially for someone entirely new to data analytics. Just learning the way around all of the features GA offers can be bit daunting and some of the more advanced capabilities' are little more technically advanced and complex than the average bear might need. There are also some limitations using GA free such as data sampling on larger data sets which will skew results.
What recommendations would you give to someone considering this product?
For an organization to implement Google Analytics, I think the free version is good starting point for understanding the core features first and then gradually exploring deeper tools as the need calls for it. The high documentation, tutorials and community forums are invaluable resources in easing the learning process. If the business require an in depth data sets, we may prefer Google Analytics 360 since it offers advanced capabilities to help in more accurate data findings.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Unique Features
Suman R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2024
Excellent Tool to Analyze Website Performance
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics provides deep statistic data, through which we can make customize reports as per specific requirements.
What is your favorite aspect of this product?
Live Report
What do you dislike most about this product?
Everything is good
What recommendations would you give to someone considering this product?
Everyone should use Google analytics for analyzing website performance.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
John B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2024
"GoogleNo1Analytics"
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Lots of feature in Google Analytics. Integration with Google ads, tab manager & console is so good with Google analytics.
What is your favorite aspect of this product?
In Google 360, E-commerce tracking is my favorite aspect.
What do you dislike most about this product?
It doesn't have data warehousing. Need to include more from the data side.
What recommendations would you give to someone considering this product?
If you rely more on Google ads & console. Go for Google analytics.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
