This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)

Buffer Inc

Buffer

8.9 /10

120 Reviews Write a Review

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

Filter By

2024 Emotional Footprint Champion

Latest Award, 2024

Contract Negotiation
Conflict Resolution

Latest Award, 2024

10 Top Rated Capabilities

9 Top Rated Features

2023

6 Top Rated Capabilities

6 Top Rated Features

2022

2021 Data Quadrant Gold Medalist

2021

Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

88 Likeliness to Recommend

90 Plan to Renew

86 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

3% Negative

6% Neutral

91% Positive

Pros

Efficient Service
Trustworthy
Saves Time
Respectful

Feature Ratings

Average 85

Campaign Execution

Social Media Channel Integration Outbound

Social Media Channel Integration Inbound

Social Moderation and Workflow Management

Social Post Archival

Dashboards and Visualization

Social Asset Management

Social Response Management

Trend Analysis

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 85

Ease of Implementation

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Business Value Created

Availability and Quality of Training

Ease of Customization

Vendor Support

Product Strategy and Rate of Improvement

Breadth of Features

Buffer Reviews

Diego N.

Role: C-Level
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

Social media, quick and easy

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

I believe Buffer's Planner and Dashboard are thr best I've seen in social media schedulers.

What is your favorite aspect of this product?

The Planner. It allows me to quickly shcedule and organizer whole campaigns in very short time spans.

What do you dislike most about this product?

It's not their fault, but being at the mercy of the APIs and not being able to schedule some kinds of post is not ideal.

What recommendations would you give to someone considering this product?

If you need to quickly shcedule social media posts or needs help seeing the bigger picture of a campaing. Give this a try.

Pros

Performance Enhancing
Enables Productivity
Saves Time
Continually Improving Product

Cons

Commodity Features
Vendor Friendly Policies
Vendor's Interest First

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Dec 2023

Wins with its high quality

Likeliness to Recommend

9 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Trustworthy

Mariah R.

Role: Operations
Industry: Electronics
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Dec 2023

Really Great Intri Product

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

Easy to use and implement

What is your favorite aspect of this product?

Multiple people can login

What do you dislike most about this product?

Does not integrate with tiktok

What recommendations would you give to someone considering this product?

use this before hubspot!

Pros

Helps Innovate
Continually Improving Product
Caring
Client's Interest First

Latest Research

Buffer

What is Buffer?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2021 Data Quadrant Gold Medalist

Buffer Ratings

88 Likeliness to Recommend

90 Plan to Renew

86 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Buffer?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Buffer Reviews

Diego N.

Social media, quick and easy

Likeliness to Recommend

Pros

Cons

Wins with its high quality

Likeliness to Recommend

Pros

Mariah R.

Really Great Intri Product

Likeliness to Recommend

Pros

Most Popular Buffer Comparisons

Hootsuite Social Media Management Enterprise

Sprout Social Enterprise

HubSpot Marketing Hub (Social)

Meltwater

Agorapulse

Sendible

Title

1
Since last award

Feature Ratings

Campaign Execution

Social Media Channel Integration Outbound

Social Media Channel Integration Inbound

Social Moderation and Workflow Management

Social Post Archival

Dashboards and Visualization

Social Asset Management

Social Response Management

Trend Analysis

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Business Value Created

Availability and Quality of Training

Ease of Customization

Vendor Support

Product Strategy and Rate of Improvement

Breadth of Features