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Brandwatch, Inc.

Brandwatch

Composite Score
8.0 /10
CX Score
8.1 /10
Category
Brandwatch
8.0 /10

What is Brandwatch?

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

Company Details


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Awards & Recognition

Brandwatch won the following awards in the Social Media Management - Enterprise category

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Brandwatch Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandwatch.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

95 Plan to Renew

3
Since last award

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandwatch?

3% Negative
5% Neutral
92% Positive

Pros

  • Saves Time
  • Acts with Integrity
  • Performance Enhancing
  • Trustworthy

Feature Ratings

Average 83

Social Asset Management

87

Social Response Management

85

Social Media Channel Integration Inbound

85

Dashboards and Visualization

85

Social Post Archival

84

Social Media Channel Integration Outbound

84

Campaign Execution

84

Sentiment Analysis

82

Social Moderation and Workflow Management

82

Trend Analysis

81

Contextual Analysis

78

Vendor Capability Ratings

Average 82

Ease of Implementation

88

Availability and Quality of Training

87

Quality of Features

84

Usability and Intuitiveness

84

Breadth of Features

83

Business Value Created

83

Product Strategy and Rate of Improvement

80

Ease of Customization

80

Vendor Support

79

Ease of IT Administration

79

Ease of Data Integration

77

Brandwatch Reviews

Francisco Javier S.

  • Role: Sales Marketing
  • Industry: Chemicals
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Easy to use. User friendly. Quick learning curve.

Likeliness to Recommend

8 /10

What differentiates Brandwatch from other similar products?

It works. It's a reliable tool, never had a system error and it's easy to use and understand. We use it in a multinational enviroment and helps us sharing contents and strategies between different countries.

What is your favorite aspect of this product?

Easy to use and learn how to use it. Since the first time yoy use it, you feel it's quite user friendly.

What do you dislike most about this product?

I really don't have any dislikes, it's a tool that works. As any tool, you gotta know of to use it, but does not take long to learn it.

What recommendations would you give to someone considering this product?

Check prices, have a clear idea of what yoy want, what you need and be realistic about the knowledge you have. It's a great tool, but's not magical.

Pros

  • Trustworthy
  • Effective Service
  • Respectful
  • Reliable

Cons

  • Commodity Features
  • Under Delivered

Prateek S.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2024

Great tool for tracking all social media channels.

Likeliness to Recommend

10 /10

What differentiates Brandwatch from other similar products?

I really like the dashboard feature which really show me a great picture of my monthly report.

What is your favorite aspect of this product?

It connects all social media channel single place.

What do you dislike most about this product?

Some time its not refreshing the data , due to some technical error.

What recommendations would you give to someone considering this product?

Add some more features like future prediction on the basis of previous data trends.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Ben H.

  • Role: Industry Specific Role
  • Industry: Not for Profit
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Straight-forward product, with good support

Likeliness to Recommend

8 /10

What differentiates Brandwatch from other similar products?

An ease of use that allows quick set-up and implementation, along with the ability to manage simple campaigns across the product.

What is your favorite aspect of this product?

The Publish feature and all it's functionality.

What do you dislike most about this product?

No combined mentions and search function on incoming messages.

What recommendations would you give to someone considering this product?

Well worth a conversation if you're looking for a solid social media management tool.

Pros

  • Reliable
  • Trustworthy
  • Effective Service
  • Caring

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