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Brandwatch Logo
Brandwatch, Inc.

Brandwatch

Composite Score
8.0 /10
CX Score
8.1 /10
Category
Brandwatch
8.0 /10

What is Brandwatch?

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

Company Details


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Awards & Recognition

Brandwatch won the following awards in the Social Media Management - Enterprise category

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Brandwatch Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandwatch.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

95 Plan to Renew

3
Since last award

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandwatch?

3% Negative
5% Neutral
92% Positive

Pros

  • Saves Time
  • Acts with Integrity
  • Performance Enhancing
  • Trustworthy

Feature Ratings

Average 83

Social Asset Management

87

Social Response Management

85

Social Media Channel Integration Inbound

85

Dashboards and Visualization

85

Social Post Archival

84

Social Media Channel Integration Outbound

84

Campaign Execution

84

Sentiment Analysis

82

Social Moderation and Workflow Management

82

Trend Analysis

81

Contextual Analysis

78

Vendor Capability Ratings

Average 82

Ease of Implementation

88

Availability and Quality of Training

87

Quality of Features

84

Usability and Intuitiveness

84

Breadth of Features

83

Business Value Created

83

Product Strategy and Rate of Improvement

80

Ease of Customization

80

Vendor Support

79

Ease of IT Administration

79

Ease of Data Integration

77

Brandwatch Reviews

Shashank S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Great tool for Social Media Listening & Publishing

Likeliness to Recommend

9 /10

What differentiates Brandwatch from other similar products?

Brandwatch stands out with its powerful social listening and analytics. It offers deeper insights, better data visualization, and more customizable reports than most competitors. Its AI-powered features and huge data coverage also give it an edge for spotting trends and doing in-depth market research.

What is your favorite aspect of this product?

My favorite thing about Brandwatch is how it turns mountains of social data into clear, actionable insights. The visualizations and custom dashboards make it easy to spot trends and track brand performance at a glance.

What do you dislike most about this product?

The learning curve can be steep. It's packed with features, which is great, but it can feel overwhelming at first. Some users find the interface a bit clunky and not as intuitive as they'd like.

What recommendations would you give to someone considering this product?

Take advantage of the free trial and training resources. Start with basic features and gradually explore more advanced ones. Be clear about your goals - Brandwatch is powerful but overkill if you just need basic social monitoring. Compare pricing plans carefully and make sure it fits your budget long-term.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Trustworthy

Anjali P.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

Comprehensive and Insightful Social Media Tool

Likeliness to Recommend

10 /10

What differentiates Brandwatch from other similar products?

Brandwatch differentiates itself from other social media monitoring tools through several key features including Advanced Sentiment Analysis, Customizable Dashboards and Reporting, AI-Powered Insights, Collaboration Features. These differentiators make Brandwatch a powerful choice for businesses looking to gain a comprehensive understanding of their brand's online presence and use deep insights to inform their marketing strategies.

What is your favorite aspect of this product?

My most favorite aspect of the product is its social media monitoring capabilities, particularly the real-time tracking and in-depth sentiment analysis that allow me to stay ahead of trends and quickly respond to brand mentions

What do you dislike most about this product?

The most significant drawback of Brandwatch is its steep learning curve, which can be challenging for new users to navigate. Additionally, the platform's pricing is on the higher side, which might not be feasible for smaller businesses or teams with limited budgets

What recommendations would you give to someone considering this product?

If you're considering Brandwatch, here are a few recommendations: Invest Time in Training: Utilize Brandwatch’s tutorials, webinars, and support resources to get the most out of the platform. Start with a Clear Strategy: Before diving in, define your goals and key metrics. Knowing what you want to achieve will help you set up relevant dashboards and make the most of Brandwatch's powerful features. Take Advantage of Customization: Brandwatch's strength lies in its customization. Tailor the dashboards and reports to your specific needs to focus on the data that matters most to your brand.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Unique Features

Brenda K.

  • Role: C-Level
  • Industry: Food and Beverage
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Cutting edge software

Likeliness to Recommend

10 /10

What differentiates Brandwatch from other similar products?

Ease of use and continues innovation.

What is your favorite aspect of this product?

Integration with Salesforce and other commonly used software platforms.

What do you dislike most about this product?

The product is expensive and Brandwatch needs to become more transparent. The sales person sold our team features we did not need and we we asked our account manager for help she was not willing to work with us. Make sure you know what you are buying. I'd ask for a 14-day free trial next time.

What recommendations would you give to someone considering this product?

Ask for a list of features and then make sure you get a demo of those features. Make sure you know what you are buying. Think through the # of seats you need.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Vendor's Interest First
  • Under Delivered
  • Less Friendly Negotiation

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