What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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83 Likeliness to Recommend
97 Plan to Renew
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Efficient Service
- Saves Time
- Effective Service
- Acts with Integrity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Response Management
Social Media Channel Integration Inbound
Campaign Execution
Social Asset Management
Social Media Channel Integration Outbound
Social Post Archival
Social Moderation and Workflow Management
Dashboards and Visualization
Trend Analysis
Sentiment Analysis
Contextual Analysis
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Business Value Created
Quality of Features
Breadth of Features
Usability and Intuitiveness
Vendor Support
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
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Brandwatch Reviews
Katy E.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jan 2022
Great customer service. More features than I need
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Way more features than other products I've used. Customer service is top notch - and they are always willing to listen to users about what we'd like to see improved or new features - and they actually implement them!
What is your favorite aspect of this product?
The ability to schedule and post to all of the social media platforms I need. The feature which allows me to share a link to content with outside users to preview.
What do you dislike most about this product?
There seems to be connection issues with platforms fairly often - but it usually is an issue on the platform's end. I wish there was a better notification system.
What recommendations would you give to someone considering this product?
Start with the module you really need - but don't be afraid to get your hands dirty in exploring all of the modules and services offered. Also take advantage of the trainings and support!
Pros
- Caring
- Respectful
- Includes Product Enhancements
- Security Protects
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2021
Great support for a very complete product
Likeliness to Recommend
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Respectful
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: Vendor Management and Renewal
Submitted Nov 2021
My favorite tool for community management
Likeliness to Recommend
Pros
- Efficient Service
- Effective Service
- Caring
- Respectful