What is Bombora?
Bombora is a provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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79 Likeliness to Recommend
1
Since last award
81 Plan to Renew
4
Since last award
69 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+69 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Bombora?
Pros
- Respectful
- Effective Service
- Caring
- Friendly Negotiation
Cons
- Under Delivered
- Less Inspiring
- Leverages Incumbent Status
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Personalization/Audience Targeting
Team Alerts
Unified Sales and Marketing Funnel
Account Analytics & Measurement
Account-Based Advertising
Artificial Intelligence / Machine Learning
Customer Journey Modelling
Multichannel Campaign Management
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Vendor Support
Usability and Intuitiveness
Quality of Features
Ease of Customization
Availability and Quality of Training
Product Strategy and Rate of Improvement
Business Value Created
Breadth of Features
Also Featured in...
Bombora Reviews
- Role: Operations
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2023
Easy to use and helpful team
Likeliness to Recommend
Pros
- Continually Improving Product
- Trustworthy
- Caring
- Respectful
Phil P.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Oct 2022
Industry leading B2B intent data platform
Likeliness to Recommend
What differentiates Bombora from other similar products?
Bombora provides the best intent data, account-based targeting capabilities, job function targeting, technographic and firmographic targeting options in the industry. The platform allows you to create custom audiences that can be easily exported to your preferred media buying platform via API.
What is your favorite aspect of this product?
The ability to create custom audiences and test multiple intent data segments.
What do you dislike most about this product?
Vendor support and strategy could be a bit better, more in depth, and hands on.
What recommendations would you give to someone considering this product?
Evaluate multiple B2B advertising and data products. We recommend integrating Bombora's B2B data platform with an industry leading DSP like The Trade Desk vs. working with a B2B data & media buying platform (these companies can't compete with leading DSP companies from a media buying perspective).
Pros
- Helps Innovate
- Saves Time
- Generous Negotitation
- Continually Improving Product
Hugo I.
- Role: Information Technology
- Industry: Media
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2022
It's a great product.
Likeliness to Recommend
What differentiates Bombora from other similar products?
This function help in the decision.
What is your favorite aspect of this product?
The functions helps in the day
What do you dislike most about this product?
The price is a little expensive.
What recommendations would you give to someone considering this product?
A plan for small enterprises
Pros
- Unique Features
- Helps Innovate
- Continually Improving Product
- Reliable