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Bombora Inc

Bombora

7.1 /10
Category
Bombora
7.1 /10

What is Bombora?

Bombora is a provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations.

Company Details


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Awards & Recognition

Bombora won the following awards in the Account-Based Marketing category

Bombora Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Bombora.

79 Likeliness to Recommend

1
Since last award

81 Plan to Renew

4
Since last award

69 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+69 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Bombora?

5% Negative
30% Neutral
65% Positive

Pros

  • Respectful
  • Effective Service
  • Caring
  • Friendly Negotiation

Cons

  • Under Delivered
  • Less Inspiring
  • Leverages Incumbent Status

Feature Ratings

Average 70

Personalization/Audience Targeting

77

Team Alerts

74

Unified Sales and Marketing Funnel

73

Account Analytics & Measurement

73

Account-Based Advertising

70

Artificial Intelligence / Machine Learning

68

Customer Journey Modelling

67

Multichannel Campaign Management

62

Vendor Capability Ratings

Average 71

Ease of Implementation

81

Ease of Data Integration

80

Ease of IT Administration

76

Vendor Support

74

Usability and Intuitiveness

73

Quality of Features

71

Ease of Customization

71

Availability and Quality of Training

70

Product Strategy and Rate of Improvement

68

Business Value Created

63

Breadth of Features

62

Bombora Reviews

  • Role: Operations
  • Industry: Other
  • Involvement: IT Development, Integration, and Administration
Validated Review
Anonymous Reviewer

Submitted Apr 2023

Easy to use and helpful team

Likeliness to Recommend

7 /10

Pros

  • Continually Improving Product
  • Trustworthy
  • Caring
  • Respectful

Phil P.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2022

Industry leading B2B intent data platform

Likeliness to Recommend

10 /10

What differentiates Bombora from other similar products?

Bombora provides the best intent data, account-based targeting capabilities, job function targeting, technographic and firmographic targeting options in the industry. The platform allows you to create custom audiences that can be easily exported to your preferred media buying platform via API.

What is your favorite aspect of this product?

The ability to create custom audiences and test multiple intent data segments.

What do you dislike most about this product?

Vendor support and strategy could be a bit better, more in depth, and hands on.

What recommendations would you give to someone considering this product?

Evaluate multiple B2B advertising and data products. We recommend integrating Bombora's B2B data platform with an industry leading DSP like The Trade Desk vs. working with a B2B data & media buying platform (these companies can't compete with leading DSP companies from a media buying perspective).

Pros

  • Helps Innovate
  • Saves Time
  • Generous Negotitation
  • Continually Improving Product

Hugo I.

  • Role: Information Technology
  • Industry: Media
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Aug 2022

It's a great product.

Likeliness to Recommend

8 /10

What differentiates Bombora from other similar products?

This function help in the decision.

What is your favorite aspect of this product?

The functions helps in the day

What do you dislike most about this product?

The price is a little expensive.

What recommendations would you give to someone considering this product?

A plan for small enterprises

Pros

  • Unique Features
  • Helps Innovate
  • Continually Improving Product
  • Reliable

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