
What is Audiense Insights?
Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is to conduct social audience analysis. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
100 Plan to Renew
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Audiense Insights?
Pros
- Reliable
- Trustworthy
- Client Friendly Policies
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Data Visualization
Audience Demographics
Conversion Analysis
Customer Journey Modelling
Real Time Workflow Automation
Metadata Management
API Framework
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Breadth of Features
Availability and Quality of Training
Usability and Intuitiveness
Business Value Created
Vendor Support
Ease of Customization
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of IT Administration
Audiense Insights Reviews
Jonathan C.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Nov 2023
A must have in your martech stack
Likeliness to Recommend
What differentiates Audiense Insights from other similar products?
focus on a set of datas underexploited in the market
What is your favorite aspect of this product?
ease of use , very simple product adoption for our team
What do you dislike most about this product?
Not much here , the product works as advertised .
What recommendations would you give to someone considering this product?
have a clear business case in mind , and a clear idea about how it will fit in your stack.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing