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Amplitude

Amplitude Analytics

Composite Score

7.7 /10

CX Score

7.6 /10

37 Reviews Write a Review

What is Amplitude Analytics?

Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.

Company Details

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Awards & Recognition

Amplitude Analytics won the following awards in the Product Analytics category

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0 Top Rated Capabilities

2 Top Rated Features

2025

1 Top Rated Capabilities

3 Top Rated Features

2024

Amplitude Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Amplitude Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

91 Plan to Renew

4
Since last award

80 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+78 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amplitude Analytics?

0% Negative

14% Neutral

86% Positive

Pros

Enables Productivity
Helps Innovate
Reliable
Performance Enhancing

Cons

Vendor's Interest First

Feature Ratings

Average 80

Analytics and Reporting

Conversion Analysis

Audience Segmentation

Data Management

Device and Browser Analytics

Data Analysis and Survey Function

Data Integrity

API Framework

Marketing Analytics

Mobile Functionality

Data Warehousing

Vendor Capability Ratings

Average 78

Quality of Features

Business Value Created

Breadth of Features

Availability and Quality of Training

Usability and Intuitiveness

Ease of IT Administration

Ease of Data Integration

Ease of Implementation

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization

Also Featured in...

Website Analytics

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Amplitude Analytics Reviews

Rasika B.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Fantastic tool to help you make right decisions

Likeliness to Recommend

10 /10

What differentiates Amplitude Analytics from other similar products?

Amplitude Analytics focuses on user behavior analysis for product optimization, whereas other Analytics tools offer broader analytics. Amplitude emphasizes user-centric data for growth and retention.

What is your favorite aspect of this product?

Its user-centric design, robust user behavior tracking capabilities, and the ability to unlock insights into user retention

What do you dislike most about this product?

It's challenging due to its learning curve and cost is high compared to simpler or free tools

What recommendations would you give to someone considering this product?

Always evaluate your analytics requirements and financial constraints.

Pros

Unique Features
Helps Innovate
Continually Improving Product
Reliable

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Nov 2023

Very competitive tool against the giants

Likeliness to Recommend

8 /10

Pros

Continually Improving Product
Reliable
Friendly Negotiation
Helps Innovate

Mihir M.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Very good analytical tool for analysis

Likeliness to Recommend

10 /10

What differentiates Amplitude Analytics from other similar products?

Amplitude helps with behavioral analytics, real-time data, user segmentation, retention analysis, custom event tracking, A/B testing, and user journey mapping. It integrates with various data sources for comprehensive insights.

What is your favorite aspect of this product?

The ease of slicing the data and drawing insights out of the data is the best part

What do you dislike most about this product?

Amplitude is a bit costly and needs a training to use the product, can't be used without experience

What recommendations would you give to someone considering this product?

Anyone planning to take up Amplitude should do the POC first, it'll give you enough time to get the training and understand all features of Amplitude

Pros

Unique Features
Reliable
Performance Enhancing
Enables Productivity

Latest Research

Amplitude Analytics

What is Amplitude Analytics?

Company Details

Need Assistance?

Awards & Recognition

Amplitude Analytics Ratings

89 Likeliness to Recommend

1 Since last award

91 Plan to Renew

4 Since last award

80 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+78 Net Emotional Footprint

How much do users love Amplitude Analytics?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Management Includes data sharing, data storage, records management, and data security.

Device and Browser Analytics Capture and summarize device and browser information.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Mobile Functionality Can be used on mobile devices​.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Website Analytics

Amplitude Analytics Reviews

Rasika B.

Fantastic tool to help you make right decisions

Likeliness to Recommend

Pros

Very competitive tool against the giants

Likeliness to Recommend

Pros

Mihir M.

Very good analytical tool for analysis

Likeliness to Recommend

Pros

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Title

1
Since last award

4
Since last award

Feature Ratings

Analytics and Reporting

Conversion Analysis

Audience Segmentation

Data Management

Device and Browser Analytics

Data Analysis and Survey Function

Data Integrity

API Framework

Marketing Analytics

Mobile Functionality

Data Warehousing

Vendor Capability Ratings

Quality of Features

Business Value Created

Breadth of Features

Availability and Quality of Training

Usability and Intuitiveness

Ease of IT Administration

Ease of Data Integration

Ease of Implementation

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization