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Adobe Systems

Adobe Marketo Engage

8.7 /10

70 Reviews Write a Review

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details

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Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

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2 Top Rated Capabilities

7 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Product Impact
Conflict Resolution

2022

1 Top Rated Capabilities

2 Top Rated Features

2022

2021 Emotional Footprint Champion

2021

Strategy and Innovation
Product Impact
Contract Negotiation
Conflict Resolution

2021

Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

89 Likeliness to Recommend

1
Since last award

99 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative

5% Neutral

95% Positive

Pros

Security Protects
Reliable
Respectful
Performance Enhancing

Feature Ratings

Average 86

Sales Intelligence & Conversion Rates

Email Delivery

Segmentation

SPAM Compliance

Dynamic Content

Text Messaging

Campaign Management

Auto-Responders

Contact Database

Surveys and Polling

Mobile Optimized

Vendor Capability Ratings

Average 83

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Vendor Support

Availability and Quality of Training

Usability and Intuitiveness

Also Featured in...

Marketing Automation - B2B

Translation missing: en.product_page.ratings.score 8.8

View Adobe Marketo Engage in this category (opens in a new tab)

Lead Management

Translation missing: en.product_page.ratings.score 8.2

View Adobe Marketo Engage in this category (opens in a new tab)

Account-Based Marketing

Translation missing: en.product_page.ratings.score 7.9

View Adobe Marketo Engage in this category (opens in a new tab)

Adobe Marketo Engage Reviews

Emily S.

Role: Sales Marketing
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2022

Steep learning curve, but worth it

Likeliness to Recommend

8 /10

What differentiates Adobe Marketo Engage from other similar products?

Thriving knowledgebase and user community

What is your favorite aspect of this product?

Marketing automation

What do you dislike most about this product?

Email and landing page design

What recommendations would you give to someone considering this product?

There will be a steep learning curve

Pros

Reliable
Performance Enhancing
Enables Productivity
Respectful

João Pedro A.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2022

The best Marketing Automation tool for Enterprises

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Marketo it's simply the best one for Enterprise companies

What is your favorite aspect of this product?

The reliability, it's a product you can trust with a ton of customization.

What do you dislike most about this product?

the UX it's very bad.

What recommendations would you give to someone considering this product?

If you're in a enterprise level company you probably already know about Marketo and you definitely should change to it.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Nataliea L.

Role: Sales Marketing
Industry: Manufacturing
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2022

Adobe Marketo Engage is a King in marketing.

Likeliness to Recommend

8 /10

What differentiates Adobe Marketo Engage from other similar products?

As a Digital Marketer, Adobe expertise Cloud offers you the best all-in-one marketing management tool kit. With the assistance of this my analytics, data mining, and structuring of everything became quite simple. Easy and best-in-class UI. From my working experience, it’s one of the most effective in the trade to require your marketing insights and analytics to the next level. It’s easy to manage multiple regions at intervals of one instance, compared to Pardot wherever you had to own an inspiration that supported multiple business units that essentially operated as independent instances.

What is your favorite aspect of this product?

Adobe Marketo engage is a sturdy product, that permits you to make a correct marketing sales funnel, manage marketing campaigns, track your campaign success and build the proper flows to modify just about any functionality. With its’ LaunchPoint functionality, you’ll integrate Marketo with multiple platforms, similar to 6Sense, LinkedIn LeadGen, Facebook Ads, etc, and acquire your lead information populated directly into the system. Marketo additionally offers webhook functionality, therefore, having the required knowledge of the matter, you can create webhooks to send lead data to different channels your team uses for communication.

What do you dislike most about this product?

Adobe can be a lot updated on individualized customization of reports. A lot of options will be another to interpret the information in various forms. Also, request time can be reduced.

What recommendations would you give to someone considering this product?

If you’re searching for a 1 stop shop for your marketing automation needs, Marketo is perhaps the most effective choice. However, you’ll hire a Marketo skilled to use this tool properly.

Pros

Reliable
Unique Features
Effective Service
Saves Time

Latest Research

Adobe Marketo Engage

What is Adobe Marketo Engage?

Company Details

Need Assistance?

Awards & Recognition

2022 Emotional Footprint Champion

2021 Emotional Footprint Champion

Adobe Marketo Engage Ratings

89 Likeliness to Recommend

1 Since last award

99 Plan to Renew

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Adobe Marketo Engage?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Text Messaging The capability to send messages by SMS in addition to email.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Surveys and Polling Ability to survey customers and gather feedback.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Also Featured in...

Marketing Automation - B2B

Lead Management

Account-Based Marketing

Adobe Marketo Engage Reviews

Emily S.

Steep learning curve, but worth it

Likeliness to Recommend

Pros

João Pedro A.

The best Marketing Automation tool for Enterprises

Likeliness to Recommend

Pros

Nataliea L.

Adobe Marketo Engage is a King in marketing.

Likeliness to Recommend

Pros

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Title

1
Since last award

Feature Ratings

Sales Intelligence & Conversion Rates

Email Delivery

Segmentation

SPAM Compliance

Dynamic Content

Text Messaging

Campaign Management

Auto-Responders

Contact Database

Surveys and Polling

Mobile Optimized

Vendor Capability Ratings

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Vendor Support

Availability and Quality of Training

Usability and Intuitiveness