What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAdobe Campaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Campaign.
88 Likeliness to Recommend
97 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Includes Product Enhancements
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Email Templates
Basic Reporting and Analytics
Auto-Responders
Dynamic Content
Content Authoring
Surveys and Polling
SPAM Compliance
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Ease of Customization
Also Featured in...
Adobe Campaign Reviews
Maliha S.
- Role: Consultant
- Industry: Retail
- Involvement: End User of Application
Submitted Jul 2021
features disappoint, data tracking is not easy
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It doesn't get stuck very easily
What is your favorite aspect of this product?
I like the UI and the ease of integration
What do you dislike most about this product?
The data tracking is hard
What recommendations would you give to someone considering this product?
Buy it but just as a trial
Pros
- Reliable
- Performance Enhancing
- Inspires Innovation
- Continually Improving Product
Cons
- Commodity Features
Rushikesh G.
- Role: Information Technology
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2021
Impressive data analytics
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
We can create beautiful, stunning and responsive emails in different ways.
What is your favorite aspect of this product?
We can use built-in reports to analyze the email delivery
What do you dislike most about this product?
Sometimes It also takes time to set up in slow computers and servers
What recommendations would you give to someone considering this product?
YES, Managing multi-channel promotions helps in catering for customers through different marketing mediums so as to grow our reach.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Unique Features
- Role: Finance
- Industry: Retail
- Involvement: End User of Application
Submitted May 2021
The end-all in my opinion.
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Cons
- Vendor Friendly Policies
- Less Generous