What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
97 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Includes Product Enhancements
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Email Templates
Basic Reporting and Analytics
Auto-Responders
Dynamic Content
Content Authoring
Surveys and Polling
SPAM Compliance
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Ease of Customization
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Adobe Campaign Reviews
Christine M.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jul 2022
Magnificent tool that automates marketing
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has innovative features to model, streamline, and automate marketing and customer communication processes. I am able to incorporate marketing history, purchase information, preferences, CRM data, and any other relevant PII data in a consolidated view to analyze and take action
What is your favorite aspect of this product?
The descriptive analysis functionality lets me analyze information upstream and downstream of our marketing campaigns, and then filter subscriber population and create target groups based on unlimited number criteria
What do you dislike most about this product?
Improve syntax highlighting in the source editor and ensure deadlocking isn't an issue when running more than one campaign at once and that will be all
What recommendations would you give to someone considering this product?
Well suited for any business that wants to automate marketing communication initiatives, deliver multiple email marketing campaigns across multiple channels, as well as access some analytics to keep and grow engagement
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Alex S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
This program is fantastic.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
This tool is superior to others since it automates marketing tasks and has a very user-friendly interface.
What is your favorite aspect of this product?
The platform's user interface is very user-friendly. Easy-to-use drag-and-drop interface for creating emails and landing pages, processes for marketing automation, segmenting your audience is another level, and the reporting function is fantastic. Adobe campaigns' excellent personalisation tools and capabilities extend to SMS and email marketing as well.
What do you dislike most about this product?
The only aspect of any Adobe platform that irritates me is the quality of the company's customer service. They're of no use. We just made the transfer since their customer service was so lacking. Initially, they were excellent, but their customer service quickly deteriorated.
What recommendations would you give to someone considering this product?
Adobe Campaign is a fantastic tool for email marketing and marketing automation.
Pros
- Enables Productivity
- Trustworthy
- Unique Features
- Efficient Service
Steve H.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: IT Leader or Manager
Submitted Jun 2022
Great Product
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
I have been very impressed with the depth of feature Adobe Campaigns offers
What is your favorite aspect of this product?
Best part is that you can use your customer data to create, coordinate, and build dynamic campaigns that benefits our company.
What do you dislike most about this product?
We had a few times where the system froze up on us.
What recommendations would you give to someone considering this product?
Focus on the customer experience when building the campaigns.
Pros
- Includes Product Enhancements
- Trustworthy
- Efficient Service
- Effective Service
Cons
- Less Friendly Negotiation
- Security Frustrates
