What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
97 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Includes Product Enhancements
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Email Templates
Basic Reporting and Analytics
Auto-Responders
Dynamic Content
Content Authoring
Surveys and Polling
SPAM Compliance
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Ease of Customization
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Adobe Campaign Reviews
Jatero A.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Oct 2022
Great Product!!
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Excellent integration with CRM
What is your favorite aspect of this product?
Impressive UX
What do you dislike most about this product?
Customer support can really improve Steep learning curve
What recommendations would you give to someone considering this product?
If you need to track multiple CRM activities, such as real-time campaigns and targeted campaigns consider using this product. It is amazing.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Effective Service
Boreru K.
- Role: Information Technology
- Industry: Insurance
- Involvement: End User of Application
Submitted Oct 2022
Best Email Marketing and Automation Software
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Unlike most software, this one offers both marketing and automation features making it superior
What is your favorite aspect of this product?
I like that Adobe Campaign offers tons of features. It is an affordable solution Integration is easy
What do you dislike most about this product?
Zero hates for Adobe Campaign. It has been a great software.
What recommendations would you give to someone considering this product?
I recommend Adobe Campaign for business email marketing and automation
Pros
- Performance Enhancing
- Enables Productivity
- Efficient Service
- Caring
Vaibhav G.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Great tool for campaigning
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
The ability for us to use POSTGRES SQL to query the data.
What is your favorite aspect of this product?
We can send Push notifications to people which I think is great.
What do you dislike most about this product?
While processing large amounts of data using POSTGRES SQL, it sometimes takes a lot of time as compared to legacy SQL.
What recommendations would you give to someone considering this product?
I would definitely recommend you to use this product for your email campaigns.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Unique Features