What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
99 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Efficient Service
- Helps Innovate
- Effective Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Device and Browser Analytics
Data Visualization
Audience Segmentation
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
Conversion Analysis
Paid Search Integration
Audience Demographics
Search Engine Optimization
API Framework
Vendor Capability Ratings
Business Value Created
Ease of Customization
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of IT Administration
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Customer Intelligence
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Voice of the Customer
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Adobe Analytics Reviews
Emily S.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Nov 2023
Fantastic product
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics leverages machine learning and AI for predictive analytics, helping businesses anticipate trends and make proactive decisions.
What is your favorite aspect of this product?
: Adobe Analytics offers advanced features, including predictive analytics, machine learning, and data workbench, for in-depth analysis and insights
What do you dislike most about this product?
: It can be challenging to learn and set up Adobe Analytics for users without prior experience in web analytics or the Adobe ecosystem.
What recommendations would you give to someone considering this product?
Evaluate your budget and business needs before investing in Adobe Analytics. If your budget is limited, you may want to explore more cost-effective alternatives.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Vipul C.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2023
Great for detailed analytics
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
In comparison to Google analytics, Adobe analytics provide detailed analysis.
What is your favorite aspect of this product?
Custom evars and props which can be triggered on website activity.
What do you dislike most about this product?
Bad help section
What recommendations would you give to someone considering this product?
Good to have.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Unique Features
Akash A.
- Role: Consultant
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2023
This product is industry leader with best features
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics offers best analysis features across the range of other products
What is your favorite aspect of this product?
Data Analysis
What do you dislike most about this product?
Not Applicable
What recommendations would you give to someone considering this product?
Please check the fitment of the product in your organization before purchasing the same
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing