What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAdobe Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Analytics.
87 Likeliness to Recommend
99 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Efficient Service
- Helps Innovate
- Effective Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Device and Browser Analytics
Data Visualization
Audience Segmentation
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
Conversion Analysis
Paid Search Integration
Audience Demographics
Search Engine Optimization
API Framework
Vendor Capability Ratings
Business Value Created
Ease of Customization
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of IT Administration
Also Featured in...
Product Analytics
Translation missing: en.product_page.ratings.score 8.4
View Adobe Analytics in this category (opens in a new tab)
Customer Intelligence
Translation missing: en.product_page.ratings.score 8.1
View Adobe Analytics in this category (opens in a new tab)
Voice of the Customer
Translation missing: en.product_page.ratings.score 8.1
View Adobe Analytics in this category (opens in a new tab)
Adobe Analytics Reviews
Joshua M.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Sep 2020
Get real time analytics and accurate data
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
With Adobe Analytics, your insights aren’t limited to specific channels. With it, you can prove ROI through customer attribution, anomaly detection, and cohort analysis to better direct your marketing spend.
What is your favorite aspect of this product?
Adobe Analytics has an adaptable, simple to-utilize UI, that permits clients to rapidly drag and drop everything from information, visualization, information tables, and segments to create reports. Adobe Analytics can deal with immense volumes of information. Adobe gives a safe and adaptable platform that can gather and dissect information from numerous channels and provides a huge scope of integrators and information connectors.
What do you dislike most about this product?
It requires training to adapt to the metrics system.
What recommendations would you give to someone considering this product?
Adobe Analytics is best for use in receiving real-time analytics and detailed segmentation across all marketing channels. I recommend it to digital marketers.
Pros
- Reliable
- Enables Productivity
- Unique Features
- Efficient Service
David G.
- Role: Information Technology
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Sep 2020
Intuitive and fast. Great product
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Speed of use and layout
What is your favorite aspect of this product?
GUI interface
What do you dislike most about this product?
Hiding menus
What recommendations would you give to someone considering this product?
Worth the cost
Pros
- Unique Features
- Saves Time
- Transparent
- Friendly Negotiation
Andrew M.
- Role: Information Technology
- Industry: Banking
- Involvement: IT Leader or Manager
Submitted Sep 2020
Very reliable the product I loved the characterist
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
more product quality and better cost
What is your favorite aspect of this product?
graph analysis
What do you dislike most about this product?
not much I like almost all the features
What recommendations would you give to someone considering this product?
excellent for a company with high levels of productivity
Pros
- Efficient Service
- Caring
- Generous Negotitation
- Over Delivered