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What is ActiveCampaign?

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Includes Product Enhancements

Feature Ratings

Average 85

Email Delivery

90

Auto-Responders

88

Text Messaging

87

Segmentation

87

Campaign Management

86

Contact Database

86

Dynamic Content

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

83

Vendor Capability Ratings

Average 84

Quality of Features

87

Ease of Data Integration

87

Breadth of Features

86

Business Value Created

85

Ease of Implementation

85

Ease of Customization

85

Availability and Quality of Training

84

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

Scott W.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

The most powerful and flexible email marketing pla

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign pioneers the industry with cutting-edge features that its rivals only now begin to match.

What is your favorite aspect of this product?

The user interface is fantastic, and I like how easy it is to do anything. And if you're unfamiliar with the topic or want to learn more, you may access the encyclopedic knowledge base that contains EVERY imaginable reference material. The monthly check-ins, onboarding calls, and instant messaging with the staff have been great, too.

What do you dislike most about this product?

ActiveCampaign's initial lack of intuitiveness in establishing automated and campaign-specific emailing is one of my least favorite features. In terms of setup, I'd prefer it to be less complicated and more straightforward.

What recommendations would you give to someone considering this product?

For a flat monthly fee, ActiveCampaign provides small and independent publishers with everything they need to create and manage landing pages, email sequences, and one-off emails.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Dio (Dionisios) F.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Tracking, automation and all-in-one systems

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

It is very appropriate to say that after learning its learning curve in the software our experience started to improve in a very good way doing activities such as promotional campaigns in general, covering several aspects both to evaluate its receptivity, as well as simpler aspects of design and the message itself in addition, we also use the split test option to send emails with better open rates, we have many managements in general with this program.

What is your favorite aspect of this product?

We have a lot of complement with the intuitive interface and customizations like easy to add/update contacts automatically as well as easily segment your list and create an email experience and in turn sales tracking, and dynamic email content, all with a good automated system.

What do you dislike most about this product?

With a fairly complicated learning curve when learning the program which would be helpful with better resources for staff understanding as well as the ability to generate a report based on user activity on the website would be excellent as data or information for the company.

What recommendations would you give to someone considering this product?

We can assure that it is one of the most complete software on the market at automated management levels due to the great level of time and performance that you have effectively provided us, it is ideal for sole traders to medium sized businesses that want to control and monitor all their email communications on a platform that will bring you a lot.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Unique Features

Synthia M.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

ActiveCampaign is very easy to use

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

It allows me to automate a lot of tasks, and the cost is reasonable if you don't have a vast amount of connections.

What is your favorite aspect of this product?

The ability to create your own automations, such as audience segmentation, tagging, email sequences, etc., is what I value most. Everything you send is well structured, and the email editor is easy to use.

What do you dislike most about this product?

The sheer depth of its features need some training before they may begin to reap the benefits in your daily job life.

What recommendations would you give to someone considering this product?

Make the most of the three available orientations. Their assistance in getting me set up with custom lists and automations that met my specific requirements was invaluable.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular ActiveCampaign Comparisons

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