The Role of Ads in the Outrage Machine

Author(s): Mark Anderson

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Advertising, which you would think would be designed to be attractive to you, actually is bad for you, perhaps is even making you ill. And, most surprising and more important, instead of the expected goal of pleasing you, it often makes you very, very angry. What went wrong?

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mark anderson

Mark Anderson

Research Fellow

Mark Anderson writes the most accurate predictive reports covering the computing and communication industries. His weekly Trends and Predictions posts cover must-have information for strategy development and business technology planning, and are followed by technology executives and investors worldwide including Bill Gates, Paul Jacobs, Michael Dell and more.

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