Don’t Underestimate the Need to Protect Your Brand in Publicity Clauses

Author(s): Donna Glidden

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Technology vendors want to use your company name, logo, and trademarks to promote their brand to their customer base, usually as they see fit. Sounds fair enough, right? Many technology agreements are silent on publicity or are loosely worded such that clients don’t “see” it in the text. When a vendor then has issues, such as lawsuits or bad publicity of their own, your company is now associated with that reputation. This can pose significant risks to your reputation and brand in the marketplace. Here, we discuss how best to avoid unnecessary risks and what to look for.

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