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Develop an ECM Strategy and Roadmap

Gain the confidence of organizational stakeholders with a practical plan and toolkit to realize your enterprise content management (ECM) vision.

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  • Andrew Lin, Technical Product Manager, Tax Analysts
  • Astoria Luzzi, Masters of Information Graduate, University of Toronto
  • Chris Whiting, Solutions Architect, APA Group
  • Dan Elam, Vice President, Contoural
  • Deborah Ochsenreiter, IT Systems Analyst, SDFCU
  • Hemant Prasad, CEO, Crest Business Solutions Pte Ltd.
  • Ilidia Sa Melo, Deputy City Clerk, Manager of Information Management and Archives, City of Cambridge
  • Issam M. Ali, Information Management Consultant, Do IT Right
  • Jack Hakimian, Director, Digital Technology, Sun Life Financial
  • Scott Schieber, Manager, IT Applications Development, Blue Bird Corporation
  • Shajehan Rao, CEO/ECM Consultant, Kheprisoft

Your Challenge

  • The volume of organizational content continues to grow exponentially. As a result, the need for an ECM strategy is increasingly apparent in organizations everywhere – on its own or as part of broader information management.
  • The lack of an ECM body of knowledge for developing ECM strategies and capabilities makes defining a roadmap a challenging, if not impossible, endeavor for non-experts.

Our Advice

Critical Insight

  • ECM is critical to organizational survival. ECM underpins effective information management which is vital to surviving and thriving in the Digital Revolution.
  • Engage many hands to make light work. Changing your ECM capabilities is about changing organizational behavior; take an all-hands-on-deck approach to make the most of information gathering, create a vested interest, and secure buy-in.
  • ECM is a living, breathing thing. World-class ECM capabilities are not built overnight; be realistic about what you can achieve in this iteration based on your maturity.

Impact and Result

  • Establish a starting point, and determine what is in scope for your ECM strategy.
  • Conduct an operational assessment to find out what your people need.
  • Create a roadmap that will bring your future-state ECM capability visions to life.
  • Kick start project execution with a comprehensive ECM roadmap execution toolkit.

Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should develop an ECM strategy and roadmap, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

1. Kick off the ECM strategy project

Define the scope of your ECM strategy, outline strategic objectives, assign roles and responsibilities, and gain project approval.

2. Understand the current ECM operations and determine the future ECM capability

Conduct an ECM operational assessment, identify improvement opportunities, and determine future-state visions for your ECM capability.

Guided Implementations

This guided implementation is a nine call advisory process.

Guided Implementation #1 - Kick off the ECM strategy project

Call #1 - Scope ECM operating model and identify priorities and objectives.
Call #2 - Determine stakeholder perspectives required for information gathering.
Call #3 - Schedule stakeholder group information gathering sessions.

Guided Implementation #2 - Understand the current ECM operations and determine the future ECM capability

Call #1 - Understand operational assessment activities and elicitation guides.
Call #2 - Review and understand operational assessment outputs.
Call #3 - Understand ECM capability areas.

Guided Implementation #3 - Develop, socialize, and execute the ECM roadmap

Call #1 - Review ECM future-state visions.
Call #2 - Understand ECM roadmap work initiatives.
Call #3 - Review ECM strategy roadmap.

Onsite Workshop

Discuss This Workshop

Book Your Workshop

Onsite workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost onsite delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

Module 1: Level Set Workshop

The Purpose

Level set understanding of current ECM maturity and existing ECM capabilities.

Key Benefits Achieved

Contextualized organizational ECM capabilities enable proper project kick-off.




Establish workshop goals and success factors.


Review organizational objectives and priorities.


Identify objectives for ECM strategy.


Determine the ECM operating model and identify priority areas.

  • ECM Operating Model

Introduce project charter.

  • ECM Strategy Development Project Charter

Module 2: Define Future-State Visions

The Purpose

Design the future state of core ECM capabilities.

Key Benefits Achieved

Documented, graphic representation of future-state visions.




Determine root causes of ECM improvement opportunities.


Understand relevant ECM capability areas.


Visualize ideal future state for ECM capability areas.

  • Future-State Summary Graphics

Module 3: Conduct Operational Assessment

The Purpose

Gather information at the stakeholder and organization levels to identify improvement opportunities.

Key Benefits Achieved

Thorough understanding of current state and gaps in existing ECM operations.




Review and revise the ECM operating model.


Conduct ECM operational footprint assessment(s).


Conduct ECM information lifecycle assessment(s).

  • Operational Assessment Documentation

Summarize and consolidate ECM improvement opportunities.

  • ECM Improvement Opportunities Register

Module 4: Select and Scope Work Initiatives

The Purpose

  • Select work initiatives for inclusion in the ECM roadmap.
  • Scope work initiative RACI and timelines.

Key Benefits Achieved

Detailed outline of work initiatives necessary to assemble roadmap and identify execution tools.




Review and revise ECM future-state summary graphics.


Understand ECM roadmap work initiatives related to each ECM capability area.


Evaluate and select work initiatives for inclusion in roadmap.

  • ECM Roadmap Work Initiative Action Plans (initial drafts)

Assign stakeholder roles and determine order and timing for work onitiatives.

Module 5: Build Roadmap and Assemble Execution Toolkit

The Purpose

Assemble roadmap using work initiatives previously selected and scoped.

Key Benefits Achieved

  • Detailed action plan to execute ECM strategy.
  • Valuable resources identified to assist in strategy execution. 




Review and revise ECM roadmap work initiative action plans.


Identify and understand priority work initiatives.


Review and understand related tools and templates in Info-Tech’s ECM execution toolkit.


Assemble customized three-level ECM roadmap and execution toolkit.

  • Three-Level ECM Roadmap
  • ECM Roadmap Execution Toolkit