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Implement a Content Curator Playbook

Shift enterprise content management from a system to a role.

  • Enterprise content management (ECM) systems require a large upfront investment and time and skill to architect. You’ve already invested in something that isn’t working and switching would be hard.
  • People are busy, and there isn’t enough resourcing to analyze and re-architect ECM.

Our Advice

Critical Insight

  • ECM does solve content. It helps you retain content and maintain a lot of data, but it doesn’t automatically make that content accessible when needed.
  • Systems dont hold accountability. You are paying your ECM to do a job, but it never has a performance appraisal or feels motivated to do a better job.
  • A curator can fill the gap. Assigning accountability and making it someone’s job to curate content can close the enterprise content gap.

Impact and Result

  • Shift your mindset. Instead of investing more time and money into a new or different system, and people to design, configure, and architect that system, assign someone to own and curate the content.
  • Even though it will likely not be a full-time role, it’s very important that accountability is clear for content curation. Having a single point of accountability, visibility, and ownership will help ensure that important content is kept clean, relevant, and accessible for users.
  • Don’t focus on all content and let the exceptions dictate the direction. Use the 80-20 rule. It’s likely that your users are spending 80% of their time searching for the same 20% of overall content.

Implement a Content Curator Playbook Research & Tools

1. Implement a content curator playbook

Shift enterprise content management from a system to a role.

2. Reclaim time lost to difficult data recall

Spend less time searching and more time doing.

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

Need Extra Help?
Speak With An Analyst

Get the help you need in this 2-phase advisory process. You'll receive 4 touchpoints with our researchers, all included in your membership.

Guided Implementation 1: Reclaim time lost to difficult data recall
  • Call 1: Discuss time being wasted due to unproductive data and document searching.
  • Call 2: Review a log of content repositories, their ease of use, and criticality.

Guided Implementation 2: Build recall muscle memory centered around a curator
  • Call 1: Discuss the curator role and how it fits into your organization.
  • Call 2: Review the completed Content Curator Playbook.


Matt Burton


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