Shift enterprise content management from a system to a role.
Enterprise content management (ECM) systems require a large upfront investment and time and skill to architect. You’ve already invested in something that isn’t working and switching would be hard.
People are busy, and there isn’t enough resourcing to analyze and re-architect ECM.
ECM does solve content. It helps you retain content and maintain a lot of data, but it doesn’t automatically make that content accessible when needed.
Systems don’t hold accountability. You are paying your ECM to do a job, but it never has a performance appraisal or feels motivated to do a better job.
A curator can fill the gap. Assigning accountability and making it someone’s job to curate content can close the enterprise content gap.
Impact and Result
Shift your mindset. Instead of investing more time and money into a new or different system, and people to design, configure, and architect that system, assign someone to own and curate the content.
Even though it will likely not be a full-time role, it’s very important that accountability is clear for content curation. Having a single point of accountability, visibility, and ownership will help ensure that important content is kept clean, relevant, and accessible for users.
Don’t focus on all content and let the exceptions dictate the direction. Use the 80-20 rule. It’s likely that your users are spending 80% of their time searching for the same 20% of overall content.
Implement a Content Curator Playbook
1. Implement a content curator playbook
content management from a system to a role.
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