Deliver on Your Digital Product Vision
Build a product vision your organization can take from strategy through execution.
- Product organizations are under pressure to align the value they provide to the organization’s goals and overall company vision.
- You need to clearly convey your direction, strategy, and tactics to gain alignment, support, and funding from your organization.
- Products require continuous additions and enhancements to sustain their value. This requires detailed, yet simple communication to a variety of stakeholders.
Our Advice
Critical Insight
- A vision without tactics is an unsubstantiated dream, while tactics without a vision is working without a purpose. You need to have a handle on both to achieve outcomes that are aligned with the needs of your organization.
Impact and Result
- Recognize that a vision is only as good as the data that backs it up – lay out a comprehensive backlog with quality built-in that can be effectively communicated and understood through roadmaps.
- Your intent is only a dream if it cannot be implemented – define what goes into a release plan via the release canvas.
- Define a communication approach that lets everyone know where you are heading.
Deliver on Your Digital Product Vision
Start here – read the Executive Brief
Read our concise Executive Brief to find out why you should build a digital product vision that you can stand behind. Review Info-Tech’s methodology and understand the four ways we can support you in completing this project.
1. Define a digital product vision
Define a digital product vision that takes into account your objectives, business value, stakeholders, customers, and metrics.
2. Build a better backlog
Build a structure for your backlog that supports your product vision.
3. Build a product roadmap
Define standards, ownership for your backlog to effectively communicate your strategy in support of your digital product vision.
4. Release and deliver value
Understand what to consider when planning your next release.
5. Communicate the strategy – make it happen
Build a plan for communicating and updating your strategy and where to go next.
Member Testimonials
After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve. See our top member experiences for this blueprint and what our clients have to say.
9.3/10
Overall Impact
$184,715
Average $ Saved
46
Average Days Saved
Client
Experience
Impact
$ Saved
Days Saved
Department of Information Technology and Telecommunications
Workshop
9/10
N/A
50
Zebra Technologies Corporation
Guided Implementation
9/10
N/A
N/A
Utah Valley University
Guided Implementation
10/10
$61,979
50
The Canadian Food Inspection Agency
Workshop
10/10
N/A
50
Department of Information Technology and Telecommunications
Guided Implementation
9/10
$619K
90
Quinnox Inc
Guided Implementation
9/10
N/A
N/A
The Suddath Companies
Workshop
10/10
$30,989
5
Ariens Company
Guided Implementation
9/10
N/A
N/A
Fisheries and Oceans Canada
Workshop
10/10
$75,000
75
Sub-Zero Group, Inc.
Guided Implementation
10/10
$10,857
2
County of Tulare
Guided Implementation
10/10
N/A
N/A
From Here On
Guided Implementation
10/10
N/A
N/A
Fisheries and Oceans Canada
Guided Implementation
10/10
$25,000
50
Cascades, Centre des Technologies
Guided Implementation
9/10
N/A
1
State of Ohio - Ohio Department of Developmental Disabilities
Guided Implementation
10/10
$100K
29
Onsite Workshop: Deliver on Your Digital Product Vision
Onsite workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost onsite delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.
Module 1: Define a Digital Product Vision
The Purpose
Understand the elements of a good product vision and the pieces that back it up.
Key Benefits Achieved
Provide a great foundation for an actionable vision and goals people can align to.
Activities
Outputs
Build out the elements of an effective digital product vision
- Completed product vision definition for a familiar product via the product canvas
Module 2: Build a Better Backlog
The Purpose
Define the standards and approaches to populate your product backlog that support your vision and overall strategy.
Key Benefits Achieved
A prioritized backlog with quality throughout that enables alignment and the operationalization of the overall strategy.
Activities
Outputs
Introduction to key activities required to support your digital product vision
- Articulate the activities required to support the population and validation of your backlog
What do we mean by a quality backlog?
- An understanding of what it means to create a quality backlog (quality filters)
Explore backlog structure and standards
- Defining the structural elements of your backlog that need to be considered
Define backlog data, content, and quality filters
- Defining the content of your backlog and quality standards
Module 3: Build a Product Roadmap
The Purpose
Define standards and procedures for creating and updating your roadmap.
Key Benefits Achieved
Enable your team to create a product roadmap to communicate your product strategy in support of your digital product vision.
Activities
Outputs
Disambiguating backlogs vs. roadmaps
- Understand the difference between a roadmap and a backlog
Defining audiences, accountability, and roadmap communications
- Roadmap standards and agreed-to accountability for roadmaps
Exploring roadmap visualizations
- Understand the different ways to visualize your roadmap and select what is relevant to your context
Module 4: Define Your Release, Communication, and Next Steps
The Purpose
- Build a release plan aligned to your roadmap.
Key Benefits Achieved
- Understand what goes into defining a release via the release canvas.
- Considerations in communication of your strategy.
- Understand how to frame your vision to enable the communication of your strategy (via an executive summary).
Activities
Outputs
Lay out your release plan
- Release canvas
How to introduce your product vision
- An executive summary used to introduce other parties to your product vision
Communicate changes to your strategy
- Specifics on communication of the changes to your roadmap
Where do we get started?
- Your first step to getting started
About Info-Tech
Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.
We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.
What Is a Blueprint?
A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.
Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.
Need Extra Help?
Try Our Guided Implementations
Get the help you need in this 4-phase advisory process. You'll receive 10 touchpoints with our researchers, all included in your membership.
Guided Implementation #1 - Define a digital product vision
- Call #1 - Scope requirements, objectives, and your specific challenges (identify potential participants).
- Call #2 - First call with participants (introduce Phase 1 and assign exercises for completion as it pertains to the product canvas).
- Call #3 - Review exercise outcomes (prepare for Phase 2 calls).
Guided Implementation #2 - Build a better backlog
- Call #1 - Examine current backlog practices and assign exercises for completion.
- Call #2 - Review exercise outcomes (prepare for Phase 3 calls).
Guided Implementation #3 - Build a product roadmap
- Call #1 - Examine current roadmap practices and assign exercises for completion.
- Call #2 - Review exercise outcomes (prepare for Phase 4 calls).
Guided Implementation #4 - Release and deliver value
- Call #1 - Examine current release practices and discuss current techniques. Assign release canvas exercise(s).
- Call #2 - Review results of release canvas exercise, identifying next steps.
- Call #3 - Conduct closeout and communication call.
Contributors
- Kieran Gobey, Senior Consultant Professional Services, Blueprint Software Systems
- Rupert Kainzbauer, VP Product, Digital Wallets, Paysafe Group
- Mike Starkey, Director of Engineering, W.W. Grainger
- Hoi Kun Lo, Product Owner ,Nielsen
- Yarrow Diamond, Sr. Director, Business Architecture, Financial Services
- Emily Archer, Lead Business Analyst, Enterprise Consulting, authentic digital agency
- Cari J. Faanes-Blakey, CBAP, PMI-PBA, Enterprise Business Systems Analyst, Vertex, Inc.
- Vincent Mirabelli, Principal, Global Project Synergy Group
- Brenda Peshak, Product Owner, Widget Industries, LLC
- Saeed Khan, Founder, Transformation Labs
- Jeff Meister, Technology Advisor and Product Leader
- David Berg, Founder & CTO, Strainprint Technologies Inc.
- Abhishek Mathur, Sr Director, Product Management, Kasisto, Inc.