Deliver on Your Digital Product Vision | Info-Tech Research Group

Product organizations are under pressure to align the value they provide to the organization’s goals and overall company vision.
You need to clearly convey your direction, strategy, and tactics to gain alignment, support, and funding from your organization.
Products require continuous additions and enhancements to sustain their value. This requires detailed, yet simple communication to a variety of stakeholders.

Our Advice

Critical Insight

A vision without tactics is an unsubstantiated dream, while tactics without a vision is working without a purpose. You need to have a handle on both to achieve outcomes that are aligned with the needs of your organization.

Impact and Result

Recognize that a vision is only as good as the data that backs it up – lay out a comprehensive backlog with quality built-in that can be effectively communicated and understood through roadmaps.
Your intent is only a dream if it cannot be implemented – define what goes into a release plan via the release canvas.
Define a communication approach that lets everyone know where you are heading.

Deliver on Your Digital Product Vision Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should build a digital product vision that you can stand behind. Review Info-Tech’s methodology and understand the four ways we can support you in completing this project.

Deliver on Your Digital Product Vision – Executive Brief

1. Define a digital product vision

Define a digital product vision that takes into account your objectives, business value, stakeholders, customers, and metrics.

2. Build a better backlog

Build a structure for your backlog that supports your product vision.

3. Build a product roadmap

Define standards, ownership for your backlog to effectively communicate your strategy in support of your digital product vision.

4. Release and deliver value

Understand what to consider when planning your next release.

5. Communicate the strategy – make it happen

Build a plan for communicating and updating your strategy and where to go next.

Member Testimonials

After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve. See our top member experiences for this blueprint and what our clients have to say.

8.9/10

Overall Impact

$131,871

Average $ Saved

28

Average Days Saved

Client

Experience

Impact

$ Saved

Days Saved

Testimonial

Lewis Silkin LLP

Guided Implementation

7/10

$19,665

6

CAF - Corporacion Andina de Fomento

Workshop

10/10

$137K

50

In addition to the shared tools, it is always valuable to have a broad view of how we can improve our processes and understand that there is no sin... Read More

Treasury Board of Canada Secretariat - Data and Digital Policy Sector

Guided Implementation

10/10

$1M

120

This put into perspective how to define business value and how each release needs to include measurable business value and that drives priorities. ... Read More

Correctional Service of Canada

Workshop

8/10

$50,000

10

The engagement and discussions were very valuable.

Michigan State Court Administrative Office (SCAO)

Workshop

9/10

N/A

20

Bringing disparate resources together to share a common understanding and develop some action items going forward.

Donaldson Company, Inc.

Guided Implementation

10/10

N/A

N/A

This was my first experience with Info-Tech. I'm super impressed with the level of service and quality of tools I received. As a rookie in the prod... Read More

Mencap

Guided Implementation

9/10

$2,000

2

Michigan State Court Administrative Office (SCAO)

Guided Implementation

10/10

$130K

20

We are still early in the process of determining our approach to product going forward. This session really highlighted the need for us to think ab... Read More

Shared Services Canada - Cloud Product Management & Services Directorate

Workshop

8/10

$274K

20

Suneel's style of delivery to the team was excellent, it was very well received and the recommendations were spot on. The worst part was the delay ... Read More

Mencap

Guided Implementation

8/10

$10,000

10

Very good consultant with relevant experience and advice

CGIAR

Workshop

10/10

N/A

60

Doug is a brilliant facilitator. very engaging and great listener and made everyone very comfortable with new concepts. the flow of the topics, th... Read More

International Organization for Migration

Guided Implementation

10/10

$32,499

20

Great insights, in-depth expertise and very valuable support!

South West Water

Guided Implementation

8/10

$3,420

2

Canadian Grain Commission

Guided Implementation

8/10

$2,000

5

Asian Development Bank

Workshop

8/10

$28,599

20

The Corporation of the City of Kingston

Workshop

9/10

$25,000

50

Probably the worst part is I had prior commitments and couldn't attend all of the sessions. My team's feedback has been great and has given us the ... Read More

Coca-Cola Beverages Philippines, Inc

Workshop

10/10

$129K

20

City of Burbank

Workshop

10/10

$800K

120

Kieran was awesome. He knows the material super well, and he was able to present the material in a way broke through for everyone. He answered ever... Read More

Shared Services Canada

Guided Implementation

8/10

N/A

20

Analyst was very well informed and able to pivot to answer specific questions posed during the initial call. Ari was able to provide insight on so... Read More

Utah Valley University

Guided Implementation

10/10

$125K

20

Working with Ari is great. He's able to adapt to my needs and help me to get the most value out of our time together.

East Penn Manufacturing Co.

Guided Implementation

10/10

N/A

N/A

It was great information as we get started on our journey with CICD

LSU Health Sciences Center

Guided Implementation

7/10

N/A

2

South West Water

Guided Implementation

10/10

N/A

20

Fantastic facilitation and expert insight to the subject area. Very much a positive and valuable engagement.

BLG Canada

Guided Implementation

10/10

$75,000

6

Utah Valley University

Guided Implementation

10/10

$125K

20

Ari is great. Very flexible to work with me and help me learn what I need to succeed in Product Portfolio Management.

University of Wisconsin Hospital and Clinics

Guided Implementation

10/10

N/A

10

Ari is an expert in his field and truly drives us to our own best thoughts based on his experience and guidance grounded in the research.

County of Clark Nevada

Guided Implementation

10/10

$31,499

10

NYC Office of Technology and Innovation

Workshop

9/10

N/A

50

Overall, it was a very good experience for most of the participants. I heard that for the Product Managers they got a lot out of the roadmap exerci... Read More

Zebra Technologies Corporation

Guided Implementation

9/10

N/A

N/A

Best: Industry expertise on agile and great discussion Worst: Wish there was more visual slides Overall: great experience !!

Utah Valley University

Guided Implementation

10/10

$61,999

50

Ari is awesome. He's patient with my questions and helps me really understand the concepts fully. He moves at my pace, and isn't pushy, but infor... Read More

Load More Testimonials

Workshop: Deliver on Your Digital Product Vision

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

Module 1: Define a Digital Product Vision

The Purpose

Understand the elements of a good product vision and the pieces that back it up.

Key Benefits Achieved

Provide a great foundation for an actionable vision and goals people can align to.

Activities

Outputs

1.1

Build out the elements of an effective digital product vision

Completed product vision definition for a familiar product via the product canvas

Module 2: Build a Better Backlog

The Purpose

Define the standards and approaches to populate your product backlog that support your vision and overall strategy.

Key Benefits Achieved

A prioritized backlog with quality throughout that enables alignment and the operationalization of the overall strategy.

Activities

Outputs

2.1

Introduction to key activities required to support your digital product vision

Articulate the activities required to support the population and validation of your backlog

2.2

What do we mean by a quality backlog?

An understanding of what it means to create a quality backlog (quality filters)

2.3

Explore backlog structure and standards

Defining the structural elements of your backlog that need to be considered

2.4

Define backlog data, content, and quality filters

Defining the content of your backlog and quality standards

Module 3: Build a Product Roadmap

The Purpose

Define standards and procedures for creating and updating your roadmap.

Key Benefits Achieved

Enable your team to create a product roadmap to communicate your product strategy in support of your digital product vision.

Activities

Outputs

3.1

Disambiguating backlogs vs. roadmaps

Understand the difference between a roadmap and a backlog

3.2

Defining audiences, accountability, and roadmap communications

Roadmap standards and agreed-to accountability for roadmaps

3.3

Exploring roadmap visualizations

Understand the different ways to visualize your roadmap and select what is relevant to your context

Module 4: Define Your Release, Communication, and Next Steps

The Purpose

Build a release plan aligned to your roadmap.

Key Benefits Achieved

Understand what goes into defining a release via the release canvas.
Considerations in communication of your strategy.
Understand how to frame your vision to enable the communication of your strategy (via an executive summary).

Activities

Outputs

4.1

Lay out your release plan

Release canvas

4.2

How to introduce your product vision

An executive summary used to introduce other parties to your product vision

4.3

Communicate changes to your strategy

Specifics on communication of the changes to your roadmap

4.4

Where do we get started?

Your first step to getting started

Deliver on Your Digital Product Vision visualization

Build a product vision your organization can take from strategy through execution.

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

Need Extra Help?
Speak With An Analyst

Get the help you need in this 4-phase advisory process. You'll receive 10 touchpoints with our researchers, all included in your membership.

Guided Implementation 1: Define a digital product vision

Call 1: Scope requirements, objectives, and your specific challenges (identify potential participants).
Call 2: First call with participants (introduce Phase 1 and assign exercises for completion as it pertains to the product canvas).
Call 3: Review exercise outcomes (prepare for Phase 2 calls).

Guided Implementation 2: Build a better backlog

Call 1: Examine current backlog practices and assign exercises for completion.
Call 2: Review exercise outcomes (prepare for Phase 3 calls).

Guided Implementation 3: Build a product roadmap

Call 1: Examine current roadmap practices and assign exercises for completion.
Call 2: Review exercise outcomes (prepare for Phase 4 calls).

Guided Implementation 4: Release and deliver value

Call 1: Examine current release practices and discuss current techniques. Assign release canvas exercise(s).
Call 2: Review results of release canvas exercise, identifying next steps.
Call 3: Conduct closeout and communication call.

Author

Ari Glaizel

Contributors

Kieran Gobey, Senior Consultant Professional Services, Blueprint Software Systems
Rupert Kainzbauer, VP Product, Digital Wallets, Paysafe Group
Mike Starkey, Director of Engineering, W.W. Grainger
Hoi Kun Lo, Product Owner ,Nielsen
Yarrow Diamond, Sr. Director, Business Architecture, Financial Services
Emily Archer, Lead Business Analyst, Enterprise Consulting, authentic digital agency
Cari J. Faanes-Blakey, CBAP, PMI-PBA, Enterprise Business Systems Analyst, Vertex, Inc.
Vincent Mirabelli, Principal, Global Project Synergy Group
Brenda Peshak, Product Owner, Widget Industries, LLC
Saeed Khan, Founder, Transformation Labs
Jeff Meister, Technology Advisor and Product Leader
David Berg, Founder & CTO, Strainprint Technologies Inc.
Abhishek Mathur, Sr Director, Product Management, Kasisto, Inc.

Search Code: 87506
Last Revised: December 3, 2021

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