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Deliver on Your Digital Product Vision

Build a product vision your organization can take from strategy through execution.

  • Product organizations are under pressure to align the value they provide to the organization’s goals and overall company vision.
  • You need to clearly convey your direction, strategy, and tactics to gain alignment, support, and funding from your organization.
  • Products require continuous additions and enhancements to sustain their value. This requires detailed, yet simple communication to a variety of stakeholders.

Our Advice

Critical Insight

  • A vision without tactics is an unsubstantiated dream, while tactics without a vision is working without a purpose. You need to have a handle on both to achieve outcomes that are aligned with the needs of your organization.

Impact and Result

  • Recognize that a vision is only as good as the data that backs it up – lay out a comprehensive backlog with quality built-in that can be effectively communicated and understood through roadmaps.
  • Your intent is only a dream if it cannot be implemented – define what goes into a release plan via the release canvas.
  • Define a communication approach that lets everyone know where you are heading.

Deliver on Your Digital Product Vision Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should build a digital product vision that you can stand behind. Review Info-Tech’s methodology and understand the four ways we can support you in completing this project.

1. Define a digital product vision

Define a digital product vision that takes into account your objectives, business value, stakeholders, customers, and metrics.

2. Build a better backlog

Build a structure for your backlog that supports your product vision.

3. Build a product roadmap

Define standards, ownership for your backlog to effectively communicate your strategy in support of your digital product vision.

4. Release and deliver value

Understand what to consider when planning your next release.

5. Communicate the strategy – make it happen

Build a plan for communicating and updating your strategy and where to go next.


Member Testimonials

After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve. See our top member experiences for this blueprint and what our clients have to say.

9.5/10


Overall Impact

$156,349


Average $ Saved

38


Average Days Saved

Client

Experience

Impact

$ Saved

Days Saved

BLG Canada

Guided Implementation

10/10

$75,000

6

Utah Valley University

Guided Implementation

10/10

$123K

20

Department of Information Technology and Telecommunications

Workshop

9/10

N/A

50

Zebra Technologies Corporation

Guided Implementation

9/10

N/A

N/A

Utah Valley University

Guided Implementation

10/10

$61,999

50

The Canadian Food Inspection Agency

Workshop

10/10

N/A

50

Department of Information Technology and Telecommunications

Guided Implementation

9/10

$619K

90

Quinnox Inc

Guided Implementation

9/10

N/A

N/A

The Suddath Companies

Workshop

10/10

$30,999

5

Ariens Company

Guided Implementation

9/10

N/A

N/A

Fisheries and Oceans Canada

Workshop

10/10

$75,000

75

Sub-Zero Group, Inc.

Guided Implementation

10/10

$10,857

2

County of Tulare

Guided Implementation

10/10

N/A

N/A

From Here On

Guided Implementation

10/10

N/A

N/A

Fisheries and Oceans Canada

Guided Implementation

10/10

$25,000

50

Cascades, Centre des Technologies

Guided Implementation

9/10

N/A

1

State of Ohio - Ohio Department of Developmental Disabilities

Guided Implementation

10/10

$100K

29


Onsite Workshop: Deliver on Your Digital Product Vision

Onsite workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost onsite delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

Module 1: Define a Digital Product Vision

The Purpose

Understand the elements of a good product vision and the pieces that back it up.

Key Benefits Achieved

Provide a great foundation for an actionable vision and goals people can align to.

Activities

Outputs

1.1

Build out the elements of an effective digital product vision

  • Completed product vision definition for a familiar product via the product canvas

Module 2: Build a Better Backlog

The Purpose

Define the standards and approaches to populate your product backlog that support your vision and overall strategy.

Key Benefits Achieved

A prioritized backlog with quality throughout that enables alignment and the operationalization of the overall strategy.

Activities

Outputs

2.1

Introduction to key activities required to support your digital product vision

  • Articulate the activities required to support the population and validation of your backlog
2.2

What do we mean by a quality backlog?

  • An understanding of what it means to create a quality backlog (quality filters)
2.3

Explore backlog structure and standards

  • Defining the structural elements of your backlog that need to be considered
2.4

Define backlog data, content, and quality filters

  • Defining the content of your backlog and quality standards

Module 3: Build a Product Roadmap

The Purpose

Define standards and procedures for creating and updating your roadmap.

Key Benefits Achieved

Enable your team to create a product roadmap to communicate your product strategy in support of your digital product vision.

Activities

Outputs

3.1

Disambiguating backlogs vs. roadmaps

  • Understand the difference between a roadmap and a backlog
3.2

Defining audiences, accountability, and roadmap communications

  • Roadmap standards and agreed-to accountability for roadmaps
3.3

Exploring roadmap visualizations

  • Understand the different ways to visualize your roadmap and select what is relevant to your context

Module 4: Define Your Release, Communication, and Next Steps

The Purpose

  • Build a release plan aligned to your roadmap.

Key Benefits Achieved

  • Understand what goes into defining a release via the release canvas.
  • Considerations in communication of your strategy.
  • Understand how to frame your vision to enable the communication of your strategy (via an executive summary).

Activities

Outputs

4.1

Lay out your release plan

  • Release canvas
4.2

How to introduce your product vision

  • An executive summary used to introduce other parties to your product vision
4.3

Communicate changes to your strategy

  • Specifics on communication of the changes to your roadmap
4.4

Where do we get started?

  • Your first step to getting started

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

Member Rating

9.5/10
Overall Impact

$156,349
Average $ Saved

38
Average Days Saved

After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve.

Read what our members are saying

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

Build a product vision your organization can take from strategy through execution.

Need Extra Help?
Try Our Guided Implementations

Get the help you need in this 4-phase advisory process. You'll receive 10 touchpoints with our researchers, all included in your membership.

Guided Implementation #1 - Define a digital product vision
  • Call #1 - Scope requirements, objectives, and your specific challenges (identify potential participants).
  • Call #2 - First call with participants (introduce Phase 1 and assign exercises for completion as it pertains to the product canvas).
  • Call #3 - Review exercise outcomes (prepare for Phase 2 calls).

Guided Implementation #2 - Build a better backlog
  • Call #1 - Examine current backlog practices and assign exercises for completion.
  • Call #2 - Review exercise outcomes (prepare for Phase 3 calls).

Guided Implementation #3 - Build a product roadmap
  • Call #1 - Examine current roadmap practices and assign exercises for completion.
  • Call #2 - Review exercise outcomes (prepare for Phase 4 calls).

Guided Implementation #4 - Release and deliver value
  • Call #1 - Examine current release practices and discuss current techniques. Assign release canvas exercise(s).
  • Call #2 - Review results of release canvas exercise, identifying next steps.
  • Call #3 - Conduct closeout and communication call.

Author(s)

Ari Glaizel

Contributors

  • Kieran Gobey, Senior Consultant Professional Services, Blueprint Software Systems
  • Rupert Kainzbauer, VP Product, Digital Wallets, Paysafe Group
  • Mike Starkey, Director of Engineering, W.W. Grainger
  • Hoi Kun Lo, Product Owner ,Nielsen
  • Yarrow Diamond, Sr. Director, Business Architecture, Financial Services
  • Emily Archer, Lead Business Analyst, Enterprise Consulting, authentic digital agency
  • Cari J. Faanes-Blakey, CBAP, PMI-PBA, Enterprise Business Systems Analyst, Vertex, Inc.
  • Vincent Mirabelli, Principal, Global Project Synergy Group
  • Brenda Peshak, Product Owner, Widget Industries, LLC
  • Saeed Khan, Founder, Transformation Labs
  • Jeff Meister, Technology Advisor and Product Leader
  • David Berg, Founder & CTO, Strainprint Technologies Inc.
  • Abhishek Mathur, Sr Director, Product Management, Kasisto, Inc.
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