Deliver on Your Digital Product Vision
Build a product vision your organization can take from strategy through execution.
Contributors
- Kieran Gobey, Senior Consultant Professional Services, Blueprint Software Systems
- Rupert Kainzbauer, VP Product, Digital Wallets, Paysafe Group
- Mike Starkey, Director of Engineering, W.W. Grainger
- Hoi Kun Lo, Product Owner ,Nielsen
- Yarrow Diamond, Sr. Director, Business Architecture, Financial Services
- Emily Archer, Lead Business Analyst, Enterprise Consulting, authentic digital agency
- Cari J. Faanes-Blakey, CBAP, PMI-PBA, Enterprise Business Systems Analyst, Vertex, Inc.
- Vincent Mirabelli, Principal, Global Project Synergy Group
- Brenda Peshak, Product Owner, Widget Industries, LLC
- Saeed Khan, Founder, Transformation Labs
- Jeff Meister, Technology Advisor and Product Leader
- David Berg, Founder & CTO, Strainprint Technologies Inc.
- Abhishek Mathur, Sr Director, Product Management, Kasisto, Inc.
Your Challenge
- Product organizations are under pressure to align the value they provide to the organization’s goals and overall company vision.
- You need to clearly convey the direction, strategy, and tactics to gain alignment, support, and funding from your organization.
- Products require continuous additions and enhancements to sustain their value. This requires detailed, yet simple communication to a variety of stakeholders.
Our Advice
Critical Insight
- A vision without tactics is an unsubstantiated dream, while tactics without a vision is working without a purpose. You need to have a handle on both to achieve outcomes that are aligned with the needs of your organization.
Impact and Result
- Recognize that a vision is only as good as the data that backs it up – lay out a comprehensive backlog with quality built-in that can be effectively communicated and understood through roadmaps.
- Your intent is only a dream if it cannot be implemented – define what goes into a release plan via the release canvas.
- Define a communication approach that lets everyone know where you are heading.
Start here – read the Executive Brief
Read our concise Executive Brief to find out why you should build a digital product vision that you can stand behind. Review Info-Tech’s methodology and understand the four ways we can support you in completing this project.
1. Define a digital product vision
Define a digital product vision that takes into account your objectives, business value, stakeholders, customers, and metrics.
2. Build a better backlog
Build a structure for your backlog that supports your product vision.
3. Build a product roadmap
Define standards, ownership for your backlog to effectively communicate your strategy in support of your digital product vision.
4. Release and deliver value
Understand what to consider when planning your next release.
5. Communicate the strategy – make it happen
Build a plan for communicating and updating your strategy and where to go next.
Guided Implementations
This guided implementation is a ten call advisory process.
Guided Implementation #1 - Define a digital product vision
Call #1 - Scope requirements, objectives, and your specific challenges (identify potential participants).
Call #2 - First call with participants (introduce Phase 1 and assign exercises for completion as it pertains to the product canvas).
Call #3 - Review exercise outcomes (prepare for Phase 2 calls).
Guided Implementation #2 - Build a better backlog
Call #1 - Examine current backlog practices and assign exercises for completion.
Call #2 - Review exercise outcomes (prepare for Phase 3 calls).
Guided Implementation #3 - Build a product roadmap
Call #1 - Examine current roadmap practices and assign exercises for completion.
Call #2 - Review exercise outcomes (prepare for Phase 4 calls).
Guided Implementation #4 - Release and deliver value
Call #1 - Examine current release practices and discuss current techniques. Assign release canvas exercise(s).
Call #2 - Review results of release canvas exercise, identifying next steps.
Call #3 - Conduct closeout and communication call.
After each Info-Tech experience, we ask our members to quantify the real time savings, monetary impact, and project improvements our research helped them achieve. See our top member experiences for this Blueprint, and what our clients have to say.
Client
Experience
Impact
$ Saved
Days Saved
Ariens Company
Guided Implementation
9/10
N/A
N/A
Fisheries and Oceans Canada
Workshop
10/10
$75,000
75
Sub-Zero Group, Inc.
Guided Implementation
10/10
$11,460
2
County of Tulare
Guided Implementation
10/10
N/A
N/A
From Here On
Guided Implementation
10/10
N/A
N/A
Fisheries and Oceans Canada
Guided Implementation
10/10
$25,000
50
Cascades, Centre des Technologies
Guided Implementation
9/10
N/A
1
State of Ohio - Ohio Department of Developmental Disabilities
Guided Implementation
10/10
$100K
29
Alaska USA Federal Credit Union
Guided Implementation
8/10
$12,733
5
