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Deliver on Your Digital Product Vision

Build a product vision your organization can take from strategy through execution.

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  • Kieran Gobey, Senior Consultant Professional Services, Blueprint Software Systems
  • Rupert Kainzbauer, VP Product, Digital Wallets, Paysafe Group
  • Mike Starkey, Director of Engineering, W.W. Grainger
  • Hoi Kun Lo, Product Owner ,Nielsen
  • Yarrow Diamond, Sr. Director, Business Architecture, Financial Services
  • Emily Archer, Lead Business Analyst, Enterprise Consulting, authentic digital agency
  • Cari J. Faanes-Blakey, CBAP, PMI-PBA, Enterprise Business Systems Analyst, Vertex, Inc.
  • Vincent Mirabelli, Principal, Global Project Synergy Group
  • Brenda Peshak, Product Owner, Widget Industries, LLC
  • Saeed Khan, Founder, Transformation Labs
  • Jeff Meister, Technology Advisor and Product Leader
  • David Berg, Founder & CTO, Strainprint Technologies Inc.
  • Abhishek Mathur, Sr Director, Product Management, Kasisto, Inc.

Your Challenge

  • Product organizations are under pressure to align the value they provide to the organization’s goals and overall company vision.
  • You need to clearly convey the direction, strategy, and tactics to gain alignment, support, and funding from your organization.
  • Products require continuous additions and enhancements to sustain their value. This requires detailed, yet simple communication to a variety of stakeholders.

Our Advice

Critical Insight

  • A vision without tactics is an unsubstantiated dream, while tactics without a vision is working without a purpose. You need to have a handle on both to achieve outcomes that are aligned with the needs of your organization.

Impact and Result

  • Recognize that a vision is only as good as the data that backs it up – lay out a comprehensive backlog with quality built-in that can be effectively communicated and understood through roadmaps.
  • Your intent is only a dream if it cannot be implemented – define what goes into a release plan via the release canvas.
  • Define a communication approach that lets everyone know where you are heading.

Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should build a digital product vision that you can stand behind. Review Info-Tech’s methodology and understand the four ways we can support you in completing this project.

1. Define a digital product vision

Define a digital product vision that takes into account your objectives, business value, stakeholders, customers, and metrics.

2. Build a better backlog

Build a structure for your backlog that supports your product vision.

3. Build a product roadmap

Define standards, ownership for your backlog to effectively communicate your strategy in support of your digital product vision.

4. Release and deliver value

Understand what to consider when planning your next release.

5. Communicate the strategy – make it happen

Build a plan for communicating and updating your strategy and where to go next.

Guided Implementations

This guided implementation is a ten call advisory process.

Guided Implementation #1 - Define a digital product vision

Call #1 - Scope requirements, objectives, and your specific challenges (identify potential participants).
Call #2 - First call with participants (introduce Phase 1 and assign exercises for completion as it pertains to the product canvas).
Call #3 - Review exercise outcomes (prepare for Phase 2 calls).

Guided Implementation #2 - Build a better backlog

Call #1 - Examine current backlog practices and assign exercises for completion.
Call #2 - Review exercise outcomes (prepare for Phase 3 calls).

Guided Implementation #3 - Build a product roadmap

Call #1 - Examine current roadmap practices and assign exercises for completion.
Call #2 - Review exercise outcomes (prepare for Phase 4 calls).

Guided Implementation #4 - Release and deliver value

Call #1 - Examine current release practices and discuss current techniques. Assign release canvas exercise(s).
Call #2 - Review results of release canvas exercise, identifying next steps.
Call #3 - Conduct closeout and communication call.

Member Testimonials

Unlock Sample Research

After each Info-Tech experience, we ask our members to quantify the real time savings, monetary impact, and project improvements our research helped them achieve. See our top member experiences for this Blueprint, and what our clients have to say.




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