Trial lock

This Research is for Members Only

Not a member? Unlock a free sample of our research now!

Already a member?

Sign in now

Data Business Intelligence icon

Build a Next Generation BI with a Game-Changing BI Strategy

Put the business back in business intelligence by injecting new BI use cases.

Unlock a Free Sample

View Storyboard

Solution Set Storyboard Thumbnail


  • Albert Hui, Principal, DataEconomist
  • Cameran Hetrick, Senior Director of Data Science & Analytics, thredUP
  • Emilie Harrington, Manager of Analytics Operations Development, Lowe’s
  • Sharon Blanton, VP and CIO, The College of New Jersey

Your Challenge

  • IT and BI providers are under pressure to provide an environment that facilitates flexible delivery of data to business users to empower informed decision making.
  • Even if a BI strategy was originally developed, its relevance declines over time if BI providers are not continually revisiting ever-changing business needs and the reality of new data sources that could be added in the mix.
  • Many organizations jump straight into solution design and purchase the latest BI platform without a true understanding of the organization’s needs, or without assessing practices and processes around the data feeding BI.

Our Advice

Critical Insight

  • A BI program is not a static project that is created once and remains unchanged. Treat the strategy like a living platform and continually revisit the high-level business goals and objectives in order to effectively enable decision making.
  • Put the “B” back in BI. Don’t have IT doing BI for IT’s sake; ensure the voice and needs of the business are the primary drivers for your strategy.
  • Go beyond the platform. The solution to better BI often lies in improving the BI practice, not acquiring the latest and greatest tool.
  • Roadmap for success. Build a roadmap to deploy your BI strategy that drives quick wins helping build a grass roots enterprise-wide support for your project.

Impact and Result

  • Develop business intelligence improvement initiatives that are rooted in overall business objectives.
  • Focus on understanding the organization’s current BI landscape instead of adding extra tools that will further complicate the environment.
  • Leverage different approaches for pinpointing BI capability gaps and getting to the core of what BI consumers really want.
  • Create a roadmap that will detail the iterative development of a business intelligence program over the short and long term.

Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should create or refresh the BI Strategy and review Info-Tech’s approach to developing a BI strategy that meets business needs.

1. Understand the business context and BI landscape

Lay the foundation for the BI strategy by detailing key business information and analyzing current BI usage.

2. Evaluate the current BI practice

Assess the maturity level of the current BI practice and envision a future state.

Guided Implementations

This guided implementation is a seven call advisory process.

Guided Implementation #1 - Understand the business context and BI landscape

Call #1 - Discuss Info-Tech’s approach for using business information to drive BI strategy formation
Call #2 - Review business context and discuss approaches for conducting BI usage and user analyses
Call #3 - Discuss strategies for BI requirements gathering

Guided Implementation #2 - Evaluate the current BI practice

Call #1 - Discuss BI maturity model
Call #2 - Review practice capability gaps and discuss potential BI patterns for future state

Guided Implementation #3 - Create a BI roadmap for continuous improvement

Call #1 - Discuss initiative building
Call #2 - Review completed roadmap and next steps

Info-Tech Academy

Get Info-Tech Certified

Train your staff and develop a world-class IT team.

An active membership is required to access Info-Tech Academy

New to Info-Tech Academy? Learn more here

Business Intelligence & Reporting Course

Put the business back in business intelligence by injecting new BI use cases.
This course makes up part of the Data & BI Certificate.

Course information:

  • Title: Business Intelligence & Reporting Course
  • Number of Course Modules: 4
  • Estimated Time to Complete: 2-2.5 hours
  • Featured Analysts:
  • Crystal Singh, Research Director, Applications Practice
  • David Piazza, VP of Research & Advisory, Applications Practice
  • Now Playing: Academy: Business Intelligence & Reporting | Executive Brief

Onsite Workshop

Discuss This Workshop

Book Your Workshop

Onsite workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost onsite delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

Module 1: Establish Business Vision and Understand the Current BI Landscape

The Purpose

  • Document overall business vision, mission, and key objectives; assemble project team.
  • Collect in-depth information around current BI usage and BI user perception.
  • Create requirements gathering principles and gather requirements for a BI platform. 

Key Benefits Achieved

  • Increased IT–business alignment by using the business context as the project starting point
  • Identified project sponsor and project team
  • Detailed understanding of trends in BI usage and BI perception of consumers
  • Refreshed requirements for a BI solution 




Gather key business information (overall mission, goals, objectives, drivers).

  • Articulated business context that will guide BI strategy development

Establish a high-level ROI.

  • ROI for refreshing the BI strategy

Identify ideal candidates for carrying out a BI project.

  • BI project team

Undertake BI usage analyses, BI user perception survey, and a BI artifact inventory.

  • Comprehensive summary of current BI usage that has quantitative and qualitative perspectives

Develop requirements gathering principles and approaches.

  • BI requirements are confirmed

Gather and organize BI requirements

Module 2: Evaluate Current BI Maturity and Identify the BI Patterns for the Future State

The Purpose

  • Define current maturity level of BI practice.
  • Envision the future state of your BI practice and identify desired BI patterns. 

Key Benefits Achieved

  • Know the correct migration method for Exchange Online.
  • Prepare user profiles for the rest of the Office 365 implementation. 




Perform BI SWOT analyses.

  • Exchange migration strategy

Assess current state of the BI practice and review results.

  • Current state of BI practice is documented from multiple perspectives

Create guiding principles for the future BI practice.

  • Guiding principles for future BI practice are established, along with the desired BI patterns linked to functional requirements

Identify desired BI patterns and the associated BI functionalities/requirements.


Define the future state of the BI practice.

  • Future BI practice is defined

Establish the critical success factors for the future BI, identify potential risks, and create a mitigation plan.

  • Critical success factors, potential risks, and a risk mitigation plan are defined

Module 3: Build Improvement Initiatives and Create a BI Development Roadmap

The Purpose

  • Build overall BI improvement initiatives and create a BI improvement roadmap.
  • Identify supplementary initiatives for enhancing your BI program.

Key Benefits Achieved

  • Defined roadmap composed of robust improvement initiatives




Create BI improvement initiatives based on outputs from phase 1 and 2 activities. Build an improvement roadmap.

  • Comprehensive BI initiatives placed on an improvement roadmap

Build an improvement roadmap.


Create an Excel governance policy.

  • Excel governance policy is created

Create a plan for a BI ambassador network.

  • Internal BI ambassadors are identified

Search Code: 79665
Published: January 25, 2016
Last Revised: January 25, 2016