Sports Betting Business Model Selection Tool

Author(s): Larry Fretz, Brittany Lutes

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This tool provides your organization with a place to identify challenges and drivers of sportsbook.

From there, your organization can determine how much weight or significance it would like to assign to each of the five characteristics: risk management, revenue-profit margin, customer data, back-office services, and constraints.

The result of indicating your organization's tolerances to each characteristic is a suggested business model. This model will inform the rest of your decisions during the sportsbook platform vendor selection process.

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