Develop an Optimal Sports Betting Approach – Phases 1-2

Author(s): Larry Fretz, Brittany Lutes

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This blueprint will help you define your sports betting business model and identify potential vendors to support your sportsbook by:

  • Understanding your organization's tolerance for each sportsbook characteristic.
  • Identifying which business model aligns with your organization's goals and capabilities.
  • Learning what vendors are in the space and how they compare to one another.

Our method will help you as you move toward the process of offering your customers a sports betting entertainment option at the right level of risk your property can and wants to accept.

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