SEO Selection Guide Workbook

Author(s): Joanne Correia

1. High-Value Use Cases: List the use case and related features and whether it is a must-have, should-have, could-have, or won't-have.
2. Technical Requirements: This tab notes other functional requirements, such as integrations and security.
3. Qualifications and References: Identify qualifications that vendors must include with their responses.
4. Implementation Deliverables: Describe deliverables required from the vendor to support the implementation and ongoing use of the product.
5. Total Cost of Ownership: Add specifications for requesting vendor pricing.