Select and Implement a Web Experience Management Solution – Phases 1-3

Author(s): Ben Dickie, Evan Destunis


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A company’s web presence is its front face to the world. Ensuring you have the right suite of tools for web content management, experience design, and web analytics is critical to putting your best foot forward.

Web Experience Management (WEM) suites are a rapidly maturing and dynamic market, with a landscape full of vendors with cutting edge solutions and diverse offerings. As a result, finding a solution that is the best fit for your organization can be a complex process. Align your business and IT objectives for your desired WEM suite through a rigorous and comprehensive requirements gathering process that includes process mapping, stakeholder interviews, and customer data analysis.

Phases within this storyboard include:

  • Launch the WEM Project and Collect Requirements
  • Select the WEM Solution
  • Plan the WEM Implementation

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