Select a Marketing Management Suite – Executive Brief

Author(s): Samuel Leese

Technology to support marketing automation provides organizations with the opportunity to optimize their cost savings, improve customer satisfaction, bolster customer experience, and expand omnichannel marketing capabilities.

This brief will help give you an understanding of how marketing management suite (MMS) technology is a rapidly maturing and dynamic market, with a landscape full of vendors with cutting-edge solutions and diverse offerings. As a result, finding a solution that is the best fit for your organization can be a complex and time-consuming process.

Use this Executive Brief to help make your case to:

  • Launch the MMS selection project.
  • Analyze MMS requirements and shortlist vendors.
  • Select an MMS.

View the Complete Blueprint:

Select a Marketing Management Suite

A best-fit solution balances needs, cost, and capability.

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