Reputation Equals Revenue

Author(s): John Kemp

Reputation is important. You are how you act, how you act leaves an impression, and you are judged on the impression you make. In the professional services firm, the application of individual skill and capability is the product, and this product is variably applied across the clients’ unique situations and characteristics. While one would not be pressed terribly hard to make an argument that reputation matters in all aspects of business, it is in the professional services realm where we see it rise to the apex of necessity.

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