Measuring Reputation

Author(s): John Kemp

As discussed in Reputation Equals Revenue, the IT organization must not only promote and protect the reputation of the company and the business professionals, but it must also cultivate and manage its own reputation. To accomplish this, reputation must be measured. This guide covers measuring reputation using the CIO Business Vision as well as approaches for IT leaders who have not leveraged the CIO Business Vision diagnostic. Also included is a tool for capturing data from the CIO Business Vision diagnostic to calculate a reputation score.