This phase will guide you through the process of brainstorming a blockchain use case, determining your organization's alignment with a blockchain solution, and articulating your findings to key stakeholders. The output of this phase is a recommendation on whether or not to begin developing your use case. This phase consists of the following steps:

  1. Create a business model canvas to understand your organization's key activities.
  2. Identify pain points of the counterparties involved in the key activities to ideate a blockchain solution around them.
  3. Assess your business architecture against blockchain's key benefits to determine whether or not to advance your use case.
  4. Present your organization's blockchain approach to stakeholders.

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