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Should B2B technology companies change their timelines for the use of AI in marketing, sales, and customer success?
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Looking at the technological and geopolitical landscape for the coming year, Mark Anderson lays out his predictions for 2024, including such topics as international...
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A novel method to interact with customers that is human-like, customizes experiences for many, and improves sales and marketing efficiency.
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This overview provides insights into the latest and most impactful AI/ML use cases in the integrated casino resort industry focused on six sources of value across the top...
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This overview provides insights into the latest and most impactful AI/ML use cases in the integrated casino resort industry focused on six sources of value across the top...
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Use and adapt the provided Job Descriptions for each identified role to match your business requirements for each identified role, and tailor the set of targeted Interview...
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Define crucial marketing roles, establish a seamless team structure, and initiate recruitment for identified positions.
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Document business and marketing needs, highlight capability gaps and recommend internal and external hiring for required skills.
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Determine current business and marketing strategy, identifying organizational capabilities and resource gaps.
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A two-step methodology to document the company's marketing needs and capabilities, identify skills gaps, set up a strategic team structure, and begin the recruitment...
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