Briefs and Notes

Looking at Risk in a New Light: Navigating the Modern Landscape

It is increasingly likely that one of your vendors, or their n-party support vendors, will cause an incident. Therefore, organizations must protect themselves by creating...

Bankruptcy as a Trigger for Contract Termination – Separating Myth From Reality and How to Protect Your Organization Better

Termination for bankruptcy is a contract staple, but if your vendor files for bankruptcy protection, that provision may not be able to protect your organization. Use...

Prepare Your Organization for a Successful CLM Project

This contract lifecycle management (CLM) research will help you lay the foundation to improve your organization's relationship with its contracts and the people who work...

Aptum’s Acquisition of CloudOps Shows the Future of Cloud Growth Will Be Driven by Managed Services

Aptum, a Canadian-based managed service provider (MSP), announced the acquisition of cloud consultancy CloudOps. The acquisition will provide Aptum with "the final pieces...

Three Strategies to Achieve More With Your Digital Advertising Budget

Times are getting tough with a potential recession looming, and companies are looking to tighten budgets. Typically, marketers allocate the lion's share of their spend to...

The Limitation of Liability Clause – Take a Granular Approach to Identify and Manage Vendor Risk Better

The limitation of liability clause should be negotiated at the granular level to apportion the risk between the parties more appropriately. Use leading contracting...

ChatGPT: The Present and Future of Generative AI for Enterprises

If you’ve been watching the news, you know that ChatGPT—a large language model built by OpenAI—is taking the world by storm. Able to converse like a human, answer questions...

Prioritize Social Media Channels to Reach Your B2B Buyer

Keeping up with emerging social media channels is a daunting yet necessary task. As new trends surface weekly, practitioners must consider if we need to approach the...

The State of Technology Company Mergers and Acquisitions in 2023 and the Subsequent Branding Requirements

This article covers how venture capital (VC) and private equity (PE) firm investors in technology companies, and software vendors are adapting to the recent inflation,...

Marketing Strategies in a Potential Recession

How does a recession affect sales of a B2B software? Businesses still need quality software to operate. However, during a recession, the buyer journey will change, and...
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