Software companies without deep buyer understanding will miss the mark in product-market fit, lead gen engine effectiveness, sales-buyer relationship building, and...
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Our Executive Brief helps marketers, executives, product teams, and sales see buyer personas and journey mapping as critical to their success and provides a step-by-step...
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Use this blueprint and supporting tools to interview customers and prospects and deepen your organization's understanding of buyer personas and journey to increase...
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This template accompanies the Create a Buyer Persona and Journey blueprint and is used to run a buyer persona attribute capture session with colleagues.
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This tool accompanies the Create a Buyer Persona and Journey blueprint and is used to make it easy and fast to get started interviewing customers and prospects to capture...
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This template accompanies the Create a Buyer Persona and Journey blueprint and is used to cut and paste findings from the Buyer Persona Creation Template and/or the Buyer...
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In 2022, to compete in the digital economy, organizations need to unlock the potential of their applications. It might be maturing the processes that span the digital...
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In 2022, to compete in the digital economy, organizations need to unlock the potential of their applications.
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The Agile Readiness Survey leverages the wisdom of crowds to help you assess your organization’s readiness for an Agile transformation by examining the six dimensions of...
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The Agile Readiness Assessment is a tool that will help your organization to better understand its readiness for an Agile transformation.
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