Create a Buyer Persona and Journey – Executive Brief

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The Create a Buyer Persona and Journey – Executive Brief conveys the vital importance of capturing buyer personas and the buyer journey not only to marketers but to product management, sales, and other customer-facing functions such as customer success.

Use this Executive Brief to:

  • Present to colleagues the rationale for capturing both the buyer persona and buyer journey.
  • Show the attributes that comprise a complete buyer persona and buyer journey.
  • Align marketing, product management, sales, and customer success on the approach and illustrate the steps that when taken will result in success.

View the Complete Blueprint:

Create a Buyer Persona and Journey

Make it easier to market, sell, and achieve product-market fit with deeper buyer understanding.

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