Info-Tech Research Group’s Indaba Division (Info-Tech Indaba) has been providing research and advice around IT buyer behavior for many years, as well as examining the relationship between vendors and solution providers. The research is now being extended to include the most relevant topics in IT today and those that will continue to play an increasingly important role in the future: cloud, social, mobile, analytics, and security.

• Cloud – The main goal of the research is to determine the most viable business models for ecosystem partners by addressing the issues around cloud economics, value proposition, and skills.
• Social – The research will first explore how IT marketers can use social media and then will provide advice to the IT ecosystem on how to incorporate social media offerings into existing service and solutions portfolios.
• Mobile – One component of the research will explore the motivations of mobile app developers to build on the available platforms, while the other component will study mobility from the IT department’s perspective in order to uncover opportunities for vendors and solution providers.
• Analytics – The research will further explore issues around big data and business intelligence facing industry-leading organizations, in order to help uncover opportunities for IT solution providers.
• Security – Although security will not be specifically addressed as its own silo in the research, all technologies will also be examined under a security lens.