Roundtable: Design a Technology Operating Model for Sports and Entertainment

Modern sports and entertainment venues have quietly become complex digital platforms. Ticketing, identity and access, payments, mobile apps, loyalty, premium services, sponsorship integrations, analytics, and operational systems now operate as a tightly coupled ecosystem that directly shapes fan experience, revenue performance, and event‑day reliability. Yet these capabilities have emerged not by design but organically through point solutions, vendor deployments, and business‑unit initiatives.

This roundtable focuses on how CIOs and technology leaders in sports and entertainment organizations can intentionally design an operating model for the venue as a platform. Rather than treating venue technology as a collection of systems, this discussion session reframes the venue as a coordinated platform that must be governed, orchestrated, and evolved deliberately.