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"We Won't Lock You In, We Promise": Google's Anthos Platform

Google touts the avoidance of vendor lock-in as a key benefit of its new Anthos platform. Anthos is solution stack for managing applications, and it can run in the cloud or on-premises. It includes features such as container orchestration, service management, and configuration and policy management.

In a live-streamed presentation on 10 April 2019, Urs Hölzle, Google’s SVP of Technical Infrastructure, proclaimed that Anthos is “based on open source, [and] safe for many years to come. It's not a single vendor choice.”

Our Take

By emphasizing that Anthos is “not a single vendor choice,” Google wants to position itself as a solution provider that won’t lock its users into using only its own cloud ecosystem.

This strategy contrasts sharply with the strategies of AWS and Azure, each of whom provides users with their own sets of handy tools – all of which are dependent upon their proprietary cloud ecosystems.

Does Google truly hope to position itself as an in-the-middle solution provider for the long term, or does it intend to use Anthos as a gateway drug, getting enterprises hooked and primed for a full entry into Google Cloud down the road?


Want to Know More?

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