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Google Cloud Introduces a Premium Support Offering – What Took Them So Long?
Google has announced a premium support plan for its cloud customers, promising a 15-minute response to the highest severity tickets. Google’s cloud has long struggled with enterprise customers – especially when compared to giants Microsoft and AWS – and this announcement is the latest incarnation of Google’s push to better serve a critical constituency.
The new service brings Google Cloud’s offering in-line with that already available with G-Suite. Pricing is based on monthly cloud spend with a base cost of $12,500/month. That’s roughly $150,000/year, which highlights who Google is targeting with this offering.
For that money, Premium Support customers will have access to technical account managers, “context aware” expertise, configuration of third-party technology, and access to training materials (among other features).
Source: Google Cloud
It is clear that Google is targeting AWS and Azure enterprise customers with this new push. Will it work?
Google’s cloud technology has historically suffered from a lack of organizational focus on the enterprise. Google’s decision to hire Thomas Kurian, former Oracle VP, got the enterprise sales/service ball rolling in earnest. Over the past year or so, Google has pivoted to be more friendly to the enterprise. Premium Support is the latest step in that evolution, a further sign that the search engine giant is serious about attracting the largest customers away from Amazon and Microsoft. For those customers hesitant to adopt Google’s services based on concerns about its commitment to enterprise support, this is a huge development. For those who want more (perhaps enforceable SLAs rather than Google’s “SLOs”), it might be worth holding out for the evolution to continue.
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COVID-19 has forced software companies and their suppliers to refocus efforts around prioritizing systems and workflows that are nearly 100% digital in nature. As a result, Info-Tech has observed the quick emergence of six market themes that are highly relevant post COVID-19. This note series will profile key vendors and how they fit into the post-COVID-19 world.
COVID-19 has forced software companies and their suppliers to refocus efforts around prioritizing systems and workflows that are nearly 100% digital in nature. As a result, Info-Tech has observed the quick emergence of six market themes that are highly relevant after COVID-19. This note series will profile key vendors and how they fit into the post-COVID-19 world.
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Amazon Web Services (AWS) has provided its customers with better options for Virtual Private Cloud (VPC) ingress routing. Customers will have to consider which works best for their needs.
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