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Adobe Deepens Ties With Microsoft and LinkedIn to Enhance Account-Based Experiences
Adobe announced at Adobe Summit 2019 that it is deepening its partnership with Microsoft, leveraging LinkedIn as a data source within Adobe Experience Cloud to provide insights and recommend account actions for B2B sales use cases.
Adobe and Microsoft have maintained a longstanding partnership in the customer experience management space, with the former supplying best-in-class marketing capabilities to augment the latter’s CRM offering (Dynamics 365). Following Microsoft’s acquisition of LinkedIn, it was only a matter of time before LinkedIn integration factored into the partnership. Included in the announcement:
- Real-time data from Microsoft Dynamics 365 for Sales and LinkedIn’s Matched Audiences can now be integrated into Marketo Engage (a recent Adobe acquisition for B2B marketing automation) to provide a richer view of contacts and influencers within an account.
- Adobe Audience Manager (Adobe’s data management platform) will now be able to incorporate data from LinkedIn to drive contact-based campaigns and inform targeted media buys.
- Marketo Account Profiling’s capability will be able to make use of richer contact profiles to better support predictive modeling and recommend account-based actions.
Ingesting social data to augment customer profiles in CRM is nothing new, but Info-Tech predicts that bringing this capability into a best-in-class marketing management suite like Adobe Experience Cloud will enhance the value proposition of the solution for B2B marketers. This announcement also represents the further evolution of the partnership between Microsoft and Adobe, and signals that Microsoft is continuing to explore new ways to leverage its LinkedIn acquisition to its fullest potential.
- Adobe is a top-tier player for marketing enablement; Microsoft is well known for Dynamics 365 on the CRM side.
- The two firms are strengthening their partnership by building LinkedIn integration into Marketo Engage (a recent Adobe acquisition).
- Augmenting account and contact profiles with social data is a savvy move that enhances the value proposition for B2B marketers.
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Spoofing Be Gone: Abnormal Security Says Hasta la Vista, Baby, to Business and Vendor Email Compromise Scams
The conversation around security awareness training and phishing simulations has changed in the past year. The training and tools of the past simply aren’t working against today’s more sophisticated attackers. Abnormal Security can mitigate an assortment of the most common types of business and vendor email compromise.
This analysis examines Zscaler's cloud-based security platform, with a focus on its Zero Trust Exchange (ZTE), Zero Trust Network Access (ZTNA), and broader suite of security solutions. It explores Zscaler's approach to overcoming the limitations of traditional VPN architectures, using artificial intelligence (AI) for threat detection, and integrating various security functionalities within a unified platform. Drawing insights from analyst demo notes, vendor information, and independent research, this analysis aims to provide a comprehensive and unbiased assessment of Zscaler's value proposition for security professionals.
In today's cybersecurity landscape, managing machine identities and digital certificates across complex, hybrid multi-cloud environments is a growing challenge. As the volume of digital certificates used to secure machines, applications, workloads, services, and devices continues to grow exponentially, organizations often struggle with a lack of visibility and manual processes, resulting in critical service outages and security vulnerabilities. AppViewX CERT+ is a next-generation automated certificate lifecycle management (CLM) solution that simplifies PKI and certificate management. It combines the best of automation, security, and insights to meet enterprise machine identity and digital trust requirements. AppViewX CERT+ features are purpose-built to address both the operational and security challenges of certificate management to, in turn, help organizations prevent application outages and security breaches. By enabling enterprise-wide crypto-agility, AppViewX CERT+ enhances machine identity trust, eliminates security gaps, promotes compliance, and supports post-quantum cryptography readiness.
In the digital realm, trust is currency. Without robust identity verification, online interactions become a breeding ground for fraud and exploitation.
In the ever-evolving landscape of SaaS Security, one company has quietly forged its path, becoming a beacon of protection for large enterprises grappling with the growing complexity of SaaS applications. This is the story of Adaptive Shield, a rising star in the SaaS Security space, whose journey from a nimble startup to a recognized industry leader is as remarkable as the solutions it offers. Founded in 2019 by cybersecurity veterans Maor Bin and Jony Shlomoff, Adaptive Shield entered the scene with a bold vision: to address the growing blind spot in the SaaS ecosystem regarding enterprise security – including the dangers deriving from misconfigured security controls, lack of management regarding human and non-human identities, interconnected apps, and the detection of threats within these business-critical apps. Recognizing the exponential adoption of SaaS and the inherent risks it posed, the company set out to build a comprehensive shield, not just for individual applications, but for the entire interconnected SaaS ecosystem.
LoginRadius started as a simple social login provider but pivoted to create a comprehensive CIAM platform that now reaches over a billion consumers worldwide. My analyst demo with LoginRadius confirmed what they pride themselves on: delivering a user-friendly platform that simplifies CIAM implementation and management.
Qwiet AI is a San Jose, California-based company that develops an AI-powered application security platform. The company's flagship product, preZero, uses machine learning to automate and accelerate application security testing, enabling developers to identify and remediate vulnerabilities early in the software development lifecycle (SDLC). Qwiet AI was founded in 2016 by a team of experienced cybersecurity professionals with a shared vision of empowering developers to build secure software. The company's mission is to "Prevent the Unpreventable" by providing a comprehensive and AI-driven solution that helps organizations of all sizes secure their applications from the very beginning.
We should start by defining what a secret is. It’s really any piece of confidential information used to authenticate access to sensitive resources. This includes passwords, API keys, encryption keys, SSH keys, and other digital credentials. Many of the organizations I talk to have an application security program with some OWASP checks in the pipeline, some SAST, but rarely SCA or DAST testing. GitGuardian believes secrets detection and remediation is crucial for maintaining security and preventing unauthorized individuals from accessing sensitive information or disrupting critical systems. I agree and believe the value it can bring to an application security program is significant.
Q headlines a bevy of announcements at AWS re:Invent 2023 in Las Vegas that shed more light on the cloud service provider’s AI strategy and where its differentiation from other vendors lies.