What is Segment?
Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceSegment Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Segment.
85 Likeliness to Recommend
1
Since last award
93 Plan to Renew
1
Since last award
78 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Segment?
Pros
- Trustworthy
- Efficient Service
- Respectful
- Fair
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Omnichannel Integration
CRM Integration
Data Security
Real Time Capabilities
Data Aggregation
Behavioral Triggers
Dashboards, Analytics and Reporting
Data Enrichment
Vendor Capability Ratings
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Product Strategy and Rate of Improvement
Business Value Created
Breadth of Features
Vendor Support
Ease of IT Administration
Availability and Quality of Training
Quality of Features
Segment Reviews
Jono C.
- Role: Information Technology
- Industry: Gaming and Hospitality
- Involvement: Business Leader or Manager
Submitted Jul 2022
Highly easy to install and streamline data
Likeliness to Recommend
What differentiates Segment from other similar products?
Ease of implementation and the ability to use it simply or in a highly sophisticated manner
What is your favorite aspect of this product?
The integrations with 3rd parties
What do you dislike most about this product?
Lack of a snowflake integration to consume data to then push to end tools
What recommendations would you give to someone considering this product?
Use it simply first then upgrade to the segmentation aspect
Pros
- Reliable
- Efficient Service
- Effective Service
- Caring
Yaniv V.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2022
Great product with excellent UI/UX
Likeliness to Recommend
What differentiates Segment from other similar products?
I don't really know since we didn't move from another product beforehand, but since we're so satisfied with Segment, we don't even look to see if other similar products are of any interest to us
What is your favorite aspect of this product?
The intuitivity of "crawling data" in real-time based on actions in our platform
What do you dislike most about this product?
Sometimes I find it useful to have the ability to "download" the gathered data in order to analyze it, and I don't have this ability. Maybe we just don't have it in our plan, but since I rarely need it - I never bothered to look into it...
What recommendations would you give to someone considering this product?
Don't overthink - it's an excellent product with a quick learning curve and super intuitive
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
- Role: Information Technology
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Jul 2022
Premium product and price, but worth it
Likeliness to Recommend
Pros
- Enables Productivity
- Fair
- Helps Innovate
- Continually Improving Product