What is Oracle Marketing?
To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceOracle Marketing Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Oracle Marketing.
86 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Oracle Marketing?
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Marketing Workflow Management
Email Marketing Automation
Advanced Data Segmentation
Marketing Operations Management
Multi Channel Integration
Mobile Marketing Management
Marketing Asset Management
Social Media Marketing Management
Community Marketing Management
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of Customization
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Data Integration
Breadth of Features
Availability and Quality of Training
Vendor Support
Oracle Marketing Reviews
Ritu C.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: End User of Application
Submitted Dec 2022
Best Product
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
Create targeted, cross-channel marketing campaigns
What is your favorite aspect of this product?
My favourite aspect about Oracle Marketing cloud is that it optimize lead generation activities
What do you dislike most about this product?
I don't dislike anything about Oracle Marketing Cloud
What recommendations would you give to someone considering this product?
You must try this software once
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Faizan ul H.
- Role: Sales Marketing
- Industry: Banking
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2022
awesome product..
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
it reduces the complexity and cost of technology and helps with progressive transformation
What is your favorite aspect of this product?
it enables you to implement key enterprise capabilities from their core also its ability to adopt new distribution strategies
What do you dislike most about this product?
nothing at all seriously
What recommendations would you give to someone considering this product?
you won't find a better software than this ... highly satisfied
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Peyton W.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Make your content more eye-catching.
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
It enables us to identify and divide audiences utilizing real-time data to develop tailored experiences and apply ABM approaches that connect, retain, and extend targeted accounts. It also enables us to ramp up the creation of advanced nurture encounters for dynamic routes. A flexible, open architecture allows us to connect data from whatever source with ease.
What is your favorite aspect of this product?
The email automation responses function makes the whole thing less time-consuming because we don't have to spend so much time replying to everyone, and it also allows us to monitor how our clients use our website. Its digital marketing tool, campaign management process, and execution style is sufficient to obtain a sense of its capabilities.
What do you dislike most about this product?
Every intricate journey we had to take needed some ongoing development, thus it was challenging to accomplish something as seamless as possible. Instead, we had to ask for assistance from someone with more technical understanding. If Oracle invests in a better UI/UX for the system, which is its biggest drawback, they might enhance the system an additional benefit.
What recommendations would you give to someone considering this product?
This tool will assist them in comprehending the behavior of their devoted customers. The reports will be the most helpful component for the businesses because it offers several customization options and includes numerous useful analysis models. I can say that because we use it to manage email marketing that its marketing automation is superior.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing