What is Matomo?
Matomo is a downloadable, open source (GPL licensed) web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages and that gives you 100% data ownership.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
2
Since last award
97 Plan to Renew
3
Since last award
83 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Matomo?
Pros
- Altruistic
- Trustworthy
- Acts with Integrity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
Audience Demographics
Social Media Analytics
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Search Engine Optimization
API Framework
Paid Search Integration
Audience Segmentation
Customer Journey Modelling
Vendor Capability Ratings
Ease of Implementation
Vendor Support
Breadth of Features
Business Value Created
Ease of IT Administration
Ease of Data Integration
Ease of Customization
Quality of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Matomo Reviews
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2026
Powerful and privacy‑first analytics platform
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Christ W.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Aug 2025
Powerful and smart platform
Likeliness to Recommend
What differentiates Matomo from other similar products?
Matomo has earned a unique place in the market, offering a comprehensive suite of analytics tools while allowing us to maintain full data ownership, making it an appealing option for every sector that prioritizes GDPR compliance and data sovereignty. For me, this tool is a better option than other tools available in the market.
What is your favorite aspect of this product?
I like how it is designed to comply with major privacy laws like CCPA, GDPR, and PECR. I know my visitor data is not being sold or shared with third parties. It also facilitated me with unsampled data, ensuring I always get accurate insights regardless of traffic volume. I chose this platform because I get instant insights from its real-time data, and I can easily build automated reports with its amazing functionalities. Overall, it is an easy-to-customize platform, and I am happy with its services.
What do you dislike most about this product?
Though it offers full flexibility and control, all it needs is a more thoughtful hosting and scaling strategy. Moreover, I am delighted with its performance and all services.
What recommendations would you give to someone considering this product?
It is best if you want to have complete data control, accurate reporting, and privacy compliance. It is a perfect choice because it makes GDPR compliance so much easier.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Young D.
- Role: Information Technology
- Industry: Consulting
- Involvement: End User of Application
Submitted Jul 2025
One of the most reliable analytics products
Likeliness to Recommend
What differentiates Matomo from other similar products?
Matomo stands out in the market with a wide range of features by offering full control of data, whether self-hosted or privacy-centric cloud deployment. As it is built on open-source principles, it has allowed me to have access to code, plugins, and custom integration. It has also provided me with instant insights, allowing instant visibility into visitor behavior, unlike many other analytics tools available.
What is your favorite aspect of this product?
I appreciate its flexibility to self-host for max control for convenience, while maintaining compliance. It provided me with a powerful, intuitive dashboard interface that I was able to use with minimal training. Moreover, its comprehensive toolkit includes a complete package from funnel analysis, A/B testing, to form analytics, and more, all within one platform. Overall, I would say my experience with Matomo is going great.
What do you dislike most about this product?
I prioritize working with Matomo due to its core strengths, like privacy control. The way it ensures privacy compliance, freedom through open-source architecture, and there is nothing to dislike about Matomo.
What recommendations would you give to someone considering this product?
Matomo is ideal if you want a quick setup and automatic updates, while still maintaining privacy. I would highly recommend walking around its plugin network to outspread Matomo into a filled marketing intelligence.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Unique Features
