Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
+1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)
Matomo Logo Award Winner Product Badge
Matomo Logo Award Winner Product Badge
Matomo

Matomo

Composite Score
8.5 /10
CX Score
8.6 /10
Category
Matomo
8.5 /10

What is Matomo?

Matomo is a downloadable, open source (GPL licensed) web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages and that gives you 100% data ownership.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Matomo won the following awards in the Website Analytics category

Filter By

Matomo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Matomo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

2
Since last award

97 Plan to Renew

3
Since last award

83 Satisfaction of Cost Relative to Value

3
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Matomo?

3% Negative
5% Neutral
92% Positive

Pros

  • Altruistic
  • Trustworthy
  • Acts with Integrity
  • Respectful

Feature Ratings

Average 81

Machine Learning

100

Audience Demographics

84

Social Media Analytics

84

Device and Browser Analytics

84

Customer Value Analysis

84

Data Visualization

83

Search Engine Optimization

82

API Framework

81

Paid Search Integration

80

Audience Segmentation

80

Customer Journey Modelling

79

Vendor Capability Ratings

Average 84

Ease of Implementation

88

Vendor Support

87

Breadth of Features

87

Business Value Created

85

Ease of IT Administration

84

Ease of Data Integration

83

Ease of Customization

83

Quality of Features

83

Availability and Quality of Training

82

Product Strategy and Rate of Improvement

82

Usability and Intuitiveness

81

Matomo Reviews

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Anonymous Reviewer

Submitted May 2026

Powerful and privacy‑first analytics platform

Likeliness to Recommend

9 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Christ W.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2025

Powerful and smart platform

Likeliness to Recommend

8 /10

What differentiates Matomo from other similar products?

Matomo has earned a unique place in the market, offering a comprehensive suite of analytics tools while allowing us to maintain full data ownership, making it an appealing option for every sector that prioritizes GDPR compliance and data sovereignty. For me, this tool is a better option than other tools available in the market.

What is your favorite aspect of this product?

I like how it is designed to comply with major privacy laws like CCPA, GDPR, and PECR. I know my visitor data is not being sold or shared with third parties. It also facilitated me with unsampled data, ensuring I always get accurate insights regardless of traffic volume. I chose this platform because I get instant insights from its real-time data, and I can easily build automated reports with its amazing functionalities. Overall, it is an easy-to-customize platform, and I am happy with its services.

What do you dislike most about this product?

Though it offers full flexibility and control, all it needs is a more thoughtful hosting and scaling strategy. Moreover, I am delighted with its performance and all services.

What recommendations would you give to someone considering this product?

It is best if you want to have complete data control, accurate reporting, and privacy compliance. It is a perfect choice because it makes GDPR compliance so much easier.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Young D.

  • Role: Information Technology
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2025

One of the most reliable analytics products

Likeliness to Recommend

9 /10

What differentiates Matomo from other similar products?

Matomo stands out in the market with a wide range of features by offering full control of data, whether self-hosted or privacy-centric cloud deployment. As it is built on open-source principles, it has allowed me to have access to code, plugins, and custom integration. It has also provided me with instant insights, allowing instant visibility into visitor behavior, unlike many other analytics tools available.

What is your favorite aspect of this product?

I appreciate its flexibility to self-host for max control for convenience, while maintaining compliance. It provided me with a powerful, intuitive dashboard interface that I was able to use with minimal training. Moreover, its comprehensive toolkit includes a complete package from funnel analysis, A/B testing, to form analytics, and more, all within one platform. Overall, I would say my experience with Matomo is going great.

What do you dislike most about this product?

I prioritize working with Matomo due to its core strengths, like privacy control. The way it ensures privacy compliance, freedom through open-source architecture, and there is nothing to dislike about Matomo.

What recommendations would you give to someone considering this product?

Matomo is ideal if you want a quick setup and automatic updates, while still maintaining privacy. I would highly recommend walking around its plugin network to outspread Matomo into a filled marketing intelligence.

Pros

  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Unique Features

Most Popular Matomo Comparisons

Visit our IT’s Moment: A Technology-First Solution for Uncertain Times Resource Center
Over 100 analysts waiting to take your call right now: +1 (703) 340 1171