What is Mailchimp?
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
86 Likeliness to Recommend
1
Since last award
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Transparent
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Segmentation
Contact Database
Mobile Optimized
Auto-Responders
A/B Testing
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Quality of Features
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Adriana J.
- Role: Information Technology
- Industry: Media
- Involvement: End User of Application
Submitted Apr 2024
Fantastic marketing tool that makes life easier
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Its features allow me to easily create attractive emails that attract new customers. Offers, newsletters, promotions, and updates can all benefit from my ability to use photos, icons, and web page layouts to create a pleasing look and feel.
What is your favorite aspect of this product?
We can learn about our subscribers' interests with analytics tracking, click-through data, messages read/bounced, and more. Organizing lists and sending different messages to different segments of our audience was a breeze with the segmentation and tagging features. It helped us get the feedback we needed from all of the company's subscribers because they were all properly registered, active, and interested in the offers.
What do you dislike most about this product?
Although support was slow to respond, they were able to resolve a minor issue I was having accessing my account, which was the only problem I encountered.
What recommendations would you give to someone considering this product?
Any business, large or small, can benefit from its many features, including the ability to easily create and edit images, create professional-looking email campaigns, track and analyze data, and schedule campaigns.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
Anant U.
- Role: Student Academic
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Fantastic Email marketing solution
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Wide features for email marketing and Analytics
What is your favorite aspect of this product?
Custom Report and managing the subscribers.
What do you dislike most about this product?
The interface has lots of features that may overwhelm new users.
What recommendations would you give to someone considering this product?
Try its trial and evaluation. according to your needs
Pros
- Effective Service
- Saves Time
- Respectful
- Transparent
Sathiyan R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Mailchimp is easy to use and pricey
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It has generative AI which can create good looking optimized content for email marketing and also the tool comes at an affordable price compared to other tools
What is your favorite aspect of this product?
I like the user interface of the software which is easy to use, and the tool comes with simple integrations with the AI tool and configuring emails for sender email ID is easy and simple to use because it verifies the records in a short time.
What do you dislike most about this product?
MailChimp can becomes too expensive when you have a bigger contact list.
What recommendations would you give to someone considering this product?
Yes, I would recommend the tool because it is easy to use and pricey
Pros
- Efficient Service
- Helps Innovate
- Continually Improving Product
- Reliable
