What is Mailchimp?
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
86 Likeliness to Recommend
1
Since last award
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Transparent
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Segmentation
Mobile Optimized
Contact Database
Auto-Responders
SPAM Compliance
A/B Testing
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Quality of Features
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Vishal M.
- Role: Information Technology
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Oct 2022
Easy to use
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Better support and best for email marketing.
What is your favorite aspect of this product?
Very Reliable and easy to manage all campaigns.
What do you dislike most about this product?
Nothing that I can share here.
What recommendations would you give to someone considering this product?
Must go with MailChimp if you are a online marketer.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Caring
Iceal G.
- Role: Consultant
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2022
Mailchimp Features from an Dev's Perspective
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is the email marketing platform that powers more of your business side; you can send emails to your customers and prospects, build up your email list and increase engagement, and grow your business. That can be Automated using Zapier! I have used the following:1; templates: You can reuse them for your different email campaigns that can hold or pass variables. I like the capability to have audiences which means you have separate lists for each user who signed up on your website. To add up, I love the fact that you can send a test emails this helps me when automating flow for my clients as their list should not get spammed.
What is your favorite aspect of this product?
What I love about Mailchimp is that they always add new features for business; as we all know, email marketing is more than just sending out a few emails. The game changer that I love about this product is that you can automate inside of it, which takes away automating outside the app. While using Zapier, we can connect many more apps, and having a built-in automation system inside Mailchimp makes it more appealing for me as a developer.
What do you dislike most about this product?
I don't like having limitations. With this, I dislike having restrictions on the audience. I have a free account on Mailchimp, and my clients have paid ones. It was hard for me to test some work as I was restricted to creating only 2 audiences on a free account. Also, I don't like the variables for email templates; sometimes, it works, and sometimes they do not. I have several instances where I need to contact support about this issue. But overall, Mailchimp is a great tool!
What recommendations would you give to someone considering this product?
You've got a lot of options when it comes to email marketing. In fact, you might be feeling overwhelmed by all of the choices out there. if you're looking for an email marketing application that can stand up for your business in this crazy world, look no further than Mailchimp. It has all the features that a basic company or business might need! The templates help you create emails that are optimized to be opened and read by your audience. The analytics tools help you track responses so that you know what works and what doesn't work in terms of engagement. The campaign management tools allow you to set up automated campaigns as well.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Buky Amenet S.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Oct 2022
Mailchimp is usable by everyone.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The technical know-how threshold required to effectively use Mailchimp is low. This makes it convenient for anyone across my department to be able to use Mailchimp without issues or needing to go through long training periods.
What is your favorite aspect of this product?
Mailchimp has the best content optimizer feature of any email marketing program I have used. As a team , this feature benchmarks the content of email newsletters and compares them against email content samples, taken from top performing email marketing campaigns. This affords us an automatic channel to rate the quality of our newsletter content even before it is sent to our audience.
What do you dislike most about this product?
The default template library provided by Mailchimp is not very professional. This has left us with little options than to code our own templates from scratch,
What recommendations would you give to someone considering this product?
For companies, seeking a tool which most professionals in their marketing teams can use without any advanced training ; Mailchimp is the ultimate program in such scenarios.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing