What is Mailchimp?
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
86 Likeliness to Recommend
1
Since last award
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Transparent
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Segmentation
Mobile Optimized
Contact Database
Auto-Responders
SPAM Compliance
A/B Testing
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Quality of Features
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Lindsay P.
- Role: Finance
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2022
Efficient email transfuse platform.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The platform has great templates. With MailChimp I easily manage blog emails.
What is your favorite aspect of this product?
It so easy for me to compose and save emails as well as integrate with other platforms such as Google for posting.
What do you dislike most about this product?
The templates should be more customized.
What recommendations would you give to someone considering this product?
MailChimp is a great platform to concider.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Efficient Service
Alexander A.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Oct 2022
Best alternative for automatic email usage
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The first impression with Mailchimp is very favorable due to the short response time of their support team. The automatic bulk emailing feature is free and intuitive and leaves an excellent return on investment with new customers.
What is your favorite aspect of this product?
The functionality of Mailchimp is spectacular, since it allows us to communicate with our customers in a massive and fluid way, but at the same time from the email address that you have at the time configured so that it is not filtered as spam mail. Thanks to Mailchimp I have had a higher conversion rate in recent months and the open rate each month is much higher. Mailchimp is awesome and easy to use.
What do you dislike most about this product?
At the beginning it takes some time to get used to all the options and features Mailchimp offers you, the learning curve is really short compared to other similar products and there is always an excellent support team behind to present us the support we need.
What recommendations would you give to someone considering this product?
Mailchimp is a great tool, I have been using the free view for a few months now and it has been a great experience. I was able to track click through rates and opens on my emails along with any other great tracking tool that any email marketer would have to run in their daily email business.
Pros
- Helps Innovate
- Inspires Innovation
- Caring
- Respectful
David M.
- Role: Operations
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Oct 2022
Effective and practical email marketing platform
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
In sales and marketing, MailChimp is among the most well-known programs available. It has a rather state-of-the-art interface and user experience. The required time to become proficient is tiny, and the necessary technological infrastructure is simple to put in place. Once again, I have much appreciation for the polished UI/UX.
What is your favorite aspect of this product?
I like how simple it is for a beginner to use Mailchimp and send out successful email marketing campaigns. Using simple drag-and-drop interfaces, Mailchimp makes it easy to create professionally-looking emails. Mailchimp's user-friendly interface also aids in the development of engaging emails, which are often appreciated by the recipient base. It syncs well with various marketing platforms and customer relationship management systems.
What do you dislike most about this product?
There is just one significant drawback to utilizing Mailchimp, and that is the platform's limited website integration choices. I find it difficult to set up lists, especially several lists and pop-up forms, and then figure out how to incorporate them into the website and ensure that the data you gather is sent where it needs to go.
What recommendations would you give to someone considering this product?
We've found that MailChimp isn't keeping up with the increasing sophistication of our CRM's segmentation, tagging, and syncing needs, so you may want to consider investing in more sophisticated CRM and marketing technologies. MailChimp is a solid choice if you're starting with email marketing. Still, if you're planning to expand to highly sophisticated multi-channel marketing, you may want to consider an alternative.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Unique Features