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Mailchimp
8.7 /10

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Transparent

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

86

Email Templates

84

Segmentation

84

Mobile Optimized

84

Contact Database

84

Auto-Responders

84

SPAM Compliance

83

A/B Testing

83

Surveys and Polling

83

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

82

Quality of Features

82

Ease of IT Administration

82

Breadth of Features

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Vendor Support

78

Mailchimp Reviews

Lindsay P.

  • Role: Finance
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2022

Efficient email transfuse platform.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

The platform has great templates. With MailChimp I easily manage blog emails.

What is your favorite aspect of this product?

It so easy for me to compose and save emails as well as integrate with other platforms such as Google for posting.

What do you dislike most about this product?

The templates should be more customized.

What recommendations would you give to someone considering this product?

MailChimp is a great platform to concider.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Efficient Service

Alexander A.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2022

Best alternative for automatic email usage

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

The first impression with Mailchimp is very favorable due to the short response time of their support team. The automatic bulk emailing feature is free and intuitive and leaves an excellent return on investment with new customers.

What is your favorite aspect of this product?

The functionality of Mailchimp is spectacular, since it allows us to communicate with our customers in a massive and fluid way, but at the same time from the email address that you have at the time configured so that it is not filtered as spam mail. Thanks to Mailchimp I have had a higher conversion rate in recent months and the open rate each month is much higher. Mailchimp is awesome and easy to use.

What do you dislike most about this product?

At the beginning it takes some time to get used to all the options and features Mailchimp offers you, the learning curve is really short compared to other similar products and there is always an excellent support team behind to present us the support we need.

What recommendations would you give to someone considering this product?

Mailchimp is a great tool, I have been using the free view for a few months now and it has been a great experience. I was able to track click through rates and opens on my emails along with any other great tracking tool that any email marketer would have to run in their daily email business.

Pros

  • Helps Innovate
  • Inspires Innovation
  • Caring
  • Respectful

David M.

  • Role: Operations
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2022

Effective and practical email marketing platform

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

In sales and marketing, MailChimp is among the most well-known programs available. It has a rather state-of-the-art interface and user experience. The required time to become proficient is tiny, and the necessary technological infrastructure is simple to put in place. Once again, I have much appreciation for the polished UI/UX.

What is your favorite aspect of this product?

I like how simple it is for a beginner to use Mailchimp and send out successful email marketing campaigns. Using simple drag-and-drop interfaces, Mailchimp makes it easy to create professionally-looking emails. Mailchimp's user-friendly interface also aids in the development of engaging emails, which are often appreciated by the recipient base. It syncs well with various marketing platforms and customer relationship management systems.

What do you dislike most about this product?

There is just one significant drawback to utilizing Mailchimp, and that is the platform's limited website integration choices. I find it difficult to set up lists, especially several lists and pop-up forms, and then figure out how to incorporate them into the website and ensure that the data you gather is sent where it needs to go.

What recommendations would you give to someone considering this product?

We've found that MailChimp isn't keeping up with the increasing sophistication of our CRM's segmentation, tagging, and syncing needs, so you may want to consider investing in more sophisticated CRM and marketing technologies. MailChimp is a solid choice if you're starting with email marketing. Still, if you're planning to expand to highly sophisticated multi-channel marketing, you may want to consider an alternative.

Pros

  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Unique Features

Most Popular Mailchimp Comparisons

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