What is Mailchimp?
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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86 Likeliness to Recommend
1
Since last award
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Transparent
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Segmentation
Mobile Optimized
Contact Database
Auto-Responders
SPAM Compliance
A/B Testing
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Quality of Features
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Luis J.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Oct 2022
Mailchimp to expand your email marketing!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
We work with a complete email marketing system with multichannel support. Called Mailchimp. Which provides us with a fairly large and customizable email templates (collection of designs), the best analytics, a large number of API connectors and a user interface that is easy to explore and use.
What is your favorite aspect of this product?
It allows us to store all my creative assets: images, files, documents, etc. in my Mailchimp account, it is worth noting its extensive library of pre-built email styles, it is very easy to use along with its engagement analytics.
What do you dislike most about this product?
Its billing system is really complex which is designed in such a way that it leaves you in doubt regarding money. the functionality of merging tags. It mostly ends up not working. It has no affiliate marketing links with which you could generate additional passive income.
What recommendations would you give to someone considering this product?
We like the ease that Mailchimp gives us and the free level to get started as a small business we recommend that you check out their extensive library of pre-built email styles to get the best out of it, while creating your marketing campaigns with their easy to extend process.
Pros
- Reliable
- Unique Features
- Efficient Service
- Effective Service
Elizabeth M.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Oct 2022
ideal email solution with improvements needed.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Powerful integration with third party software solutions, which i think is unmatched by any other email marketing provider.
What is your favorite aspect of this product?
professionally designed email templates which are perfectly optimized for mobile devices. This is key because our insights shows that majority of our sales prospects and customers access our email newsletters from their mobile devices.
What do you dislike most about this product?
Mailchimp insights around our email marketing campaigns are not in real time or customizable.
What recommendations would you give to someone considering this product?
Mailchimps powerful integration allows for creating and perfecting internal workflows for achieving effective email marketing campaigns. This is a key reason to use Mailchimp.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Sukhpreet K.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Oct 2022
Great Email & SMS Marketing tool,easy & intuitive
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
CLV (Customer Lifetime value) is awesome to check the customer behavior and easy to create mail, manage contacts and much more. Integration, automation and reporting is wonderful.
What is your favorite aspect of this product?
Get an overview of insights and market behavior, can filter the leads or conversions, divide audience as per interest
What do you dislike most about this product?
Adding a new person and sending the old emails is quite difficult, layouts can be more customized
What recommendations would you give to someone considering this product?
Winning Email Marketing platform with great features. It's truly simple to create campaigns and segment audiences, see analytics and share solid reporting with clients.
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Effective Service
Cons
- Less Productive
- Charges for Enhancements
