What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Reliable
- Performance Enhancing
- Respectful
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Sales Intelligence & Conversion Rates
Email Templates
SPAM Compliance
Content Authoring
Dynamic Content
Text Messaging
Vendor Capability Ratings
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Paul W.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Jun 2022
"Marketing Automation All-In-One"
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub differs from other programs in that it has many interesting and much-needed features.
What is your favorite aspect of this product?
Because I use Hubspot Marketing Hub, I can do the vast majority of my professional responsibilities from a single place, which is quite handy. I seldom need to leave Hubspot in order to get my work done, whether it's generating reports and analytics, sending out marketing emails, or setting up automated procedures.
What do you dislike most about this product?
I think it would be helpful if Hubspot gave team members the ability to approve and comment on elements such as scheduling social media. Loomly had to be purchased since Hubspot does not already provide that capability, and it was essential to have it.
What recommendations would you give to someone considering this product?
If you use HubSpot, you will have a much more pleasurable experience overall.
Pros
- Efficient Service
- Effective Service
- Inspires Innovation
- Saves Time
Nina A.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Jun 2022
"The top CRM solution for sales and marketing"
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub is easier to use than other programs.
What is your favorite aspect of this product?
It's all about automating. Working alone, I rely heavily on tools like Workflows, email and social media schedulers, and meeting connections. The CMS add-on has also been updated to make it so simple to construct web pages for someone who has ZERO expertise.
What do you dislike most about this product?
The use of email marketing is proving to be a bit of a challenge. Unengaged contacts often do not get critical emails, and this is something we see all the time. Although I'm aware of re-engagement tactics (and we want to investigate them), it would be fantastic if Marketing Pro already had re-engagement features.
What recommendations would you give to someone considering this product?
The HubSpot Marketing Hub is a great tool to make good use of. No other product on the market is as user-friendly, simple to use and rapid loading and updating as this one. Nothing comes close to HubSpot.
Pros
- Reliable
- Unique Features
- Efficient Service
- Effective Service
Rosemarie P.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2022
Options to build connections with the target audie
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub excels at: The reporting and monitoring procedure can be simplified. Email management, contract lifecycle management and advanced data analysis are significant and useful skills of this tool. You can design landing sites, contact forms, and customer tracking and monitoring systems. You can start collecting leads using the available options.
What is your favorite aspect of this product?
For activity tracking and deal stage management, I like HubSpot Marketing Hub. You can receive a database of consumers and real-time information on the performance of your marketing strategies. Processes related to sales, marketing and other services can be automated. This platform can be connected to your website as well as social networking sites: Facebook, Instagram, Twitter and LinkedIn.
What do you dislike most about this product?
Data in email workflows is often scattered and difficult to locate. It can be challenging to keep up with new features and changes because the HubSpot Marketing Hub is frequently reset.
What recommendations would you give to someone considering this product?
To create a complete content plan and post content to your blog, I suggest using the HubSpot Marketing Hub. To promote the landing pages, you have created. Live chat allows you to communicate with website visitors. To reach as many potential customers as possible, you can incorporate PPC and social media components into your content.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
