SoftwareReviews

This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)

Hotjar

8.8 /10

36 Reviews Write a Review

What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Hotjar won the following awards in the Website Analytics category

Filter By

2024 Data Quadrant Gold Medalist

Latest Award, 2024

5 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2024

2023 Data Quadrant Gold Medalist

2023

5 Top Rated Capabilities

5 Top Rated Features

2023

Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

90 Likeliness to Recommend

96 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

0% Negative

8% Neutral

92% Positive

Pros

Transparent
Inspires Innovation
Helps Innovate
Reliable

Feature Ratings

Average 88

Conversion Analysis

Data Visualization

Customer Journey Modelling

Social Media Analytics

Customer Value Analysis

Device and Browser Analytics

Search Engine Optimization

Audience Segmentation

Audience Demographics

Paid Search Integration

API Framework

Vendor Capability Ratings

Average 86

Quality of Features

Ease of IT Administration

Vendor Support

Business Value Created

Ease of Implementation

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of Data Integration

Breadth of Features

Ease of Customization

Also Featured in...

Voice of the Customer

Translation missing: en.product_page.ratings.score 7.6

View Hotjar in this category (opens in a new tab)

Hotjar Reviews

Rubia S.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2024

Hotjar is incredible!

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

I never used any other product that it's similar, but I know that the global team compared all products and decided to go with Hotjar.

What is your favorite aspect of this product?

The usability, because it's really easy to use, and their continuous improvement.

What do you dislike most about this product?

There's nothing that I dislike... I would only like to have a better way to segment users, for example: with a CSV file

What recommendations would you give to someone considering this product?

You should really consider Hotjar to your product! You'll have great insights, and you'll be able to improve usability for your users in your own product.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Edmir F.

Role: Information Technology
Industry: Electronics
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Efficient and Perfect for Designers

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

I used Google Analytics, but there I could only check dry information and data. Here, the difference is - I follow my users and with my empathy, I break down their pain points and solve potential problems.

What is your favorite aspect of this product?

Tracking users in various ways, I can sense every click they make, even mouse movements across the screen. This is very important for us - designers.

What do you dislike most about this product?

So far, I haven't had any problems, as I am almost a new user.

What recommendations would you give to someone considering this product?

With the simplicity of this tool, it offers easy and intuitive user tracking.

Pros

Continually Improving Product
Enables Productivity
Unique Features
Saves Time

Derek M.

Role: C-Level
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Understand and improve user journeys easy

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

Robust features, simple to use

What is your favorite aspect of this product?

It was rather easy to understand the tool, and there are variety of useful features for tracking customer journey

What do you dislike most about this product?

It can be pricey

What recommendations would you give to someone considering this product?

Make sure to get a UX expert who will help you understand the movement of the user, and how it can be improved

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Latest Research

Hotjar

What is Hotjar?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Data Quadrant Gold Medalist

Hotjar Ratings

90 Likeliness to Recommend

96 Plan to Renew

87 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Hotjar?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Device and Browser Analytics Capture and summarize device and browser information.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Voice of the Customer

Hotjar Reviews

Rubia S.

Hotjar is incredible!

Likeliness to Recommend

Pros

Edmir F.

Efficient and Perfect for Designers

Likeliness to Recommend

Pros

Derek M.

Understand and improve user journeys easy

Likeliness to Recommend

Pros

Most Popular Hotjar Comparisons

Google Analytics

Adobe Analytics

HubSpot Marketing Hub

Semrush

Mouseflow

Elastic Observability

Title

1
Since last award

Feature Ratings

Conversion Analysis

Data Visualization

Customer Journey Modelling

Social Media Analytics

Customer Value Analysis

Device and Browser Analytics

Search Engine Optimization

Audience Segmentation

Audience Demographics

Paid Search Integration

API Framework

Vendor Capability Ratings

Quality of Features

Ease of IT Administration

Vendor Support

Business Value Created

Ease of Implementation

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of Data Integration

Breadth of Features

Ease of Customization