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Google

Google Analytics 360

Composite Score

8.6 /10

CX Score

8.9 /10

38 Reviews Write a Review

What is Google Analytics 360?

Analytics 360 is tailored for the unique measurement needs of large enterprises with advanced customisation, scalable tools and enterprise-level support. It is part of the Google Marketing Platform which brings together your advertising and analytics to help you make quality customer connections, surface deeper insights, and drive better marketing results.

Company Details

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Awards & Recognition

Google Analytics 360 won the following awards in the Digital Analytics category

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2026 Data Quadrant Champion

Latest Award, 2026

5 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2026

Google Analytics 360 Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics 360.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

94 Likeliness to Recommend

84 Plan to Renew

5
Since last award

89 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics 360?

5% Negative

6% Neutral

89% Positive

Pros

Helps Innovate
Client Friendly Policies
Generous Negotitation
Appreciates Incumbent Status

Feature Ratings

Average 78

Session Replay

Privacy, Security, and Regulatory Compliance

Cross-Channel Engagement Analytics

Product Analytics

3rd-Party Integrations

Audience Segmentation

Predictive Analytics

Marketing Analytics

Customer Identity

Website Analytics

Dashboards, Analytics and Reporting

Vendor Capability Ratings

Average 78

Product Strategy and Rate of Improvement

Availability and Quality of Training

Business Value Created

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Vendor Support

Ease of Customization

Quality of Features

Ease of Data Integration

Breadth of Features

Google Analytics 360 Reviews

Ishant K.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2026

Powerful Analytics for Smarter Marketing

Likeliness to Recommend

9 /10

What differentiates Google Analytics 360 from other similar products?

The differentiator is the integration with BigQuery. For companies with dedicated data or analytics teams, being able to work with raw analytics data and combine it with information from other business systems creates much more flexibility. It allows marketers to move beyond predefined dashboards and build analysis around their own business questions. And the platform also stands out when it comes to enterprise collaboration.

What is your favorite aspect of this product?

The feature I appreciate is the integration with other google products. Being able to connect Google analytics 360 with Google ads makes campaign analysis much more useful because I can compare advertising activity with actual customer behaviour. The BigQuery integration is also valuable for organizations that want to take analytics data further and combine it with other internal business information.

What do you dislike most about this product?

The area that can be challenging is the dependence on proper tracking and configuration. If events, conversations, audiences, or tagging aren’t set up correctly, the reports may not provide the level of insight you’re expecting. And the amount of data available can also be a double-edged sword.

What recommendations would you give to someone considering this product?

The important recommendation is to invest time in the initial setup. Analytics is only as useful as the data going into it. Make sure tracking, tagging, events, conversations, and naming conventions are planned carefully and maintained consistently. It is worth involving your marketing, analytics, and technical teams early so everyone agrees on how data should be collected and interpreted. And I would also encourage teams to take advantage of the wider Google ecosystem.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Jitendra Y.

Role: Information Technology
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2026

When the truth begins to reveal at scale.

Likeliness to Recommend

10 /10

What differentiates Google Analytics 360 from other similar products?

Like a tool for simply counting traffic but rather for studying the habits of a large system.

What is your favorite aspect of this product?

It provides a reliable indication of whats happening in production. Custom dimensions and advanced reports make things clearer.

What do you dislike most about this product?

Not every team needs its full capabilities. Wrong settings can lead to incorrect conclusions.

What recommendations would you give to someone considering this product?

learned that smaller tools are better suited for smaller systems. Google analytics is useful for large and complex systems where predictions are difficult.

Pros

Continually Improving Product
Performance Enhancing
Unique Features
Efficient Service

Cons

Wastes Time
Under Delivered
Less Effective Service

Kishor S.

Role: Industry Specific Role
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2026

Advanced Analytics Platform for Enterprise GA 360.

Likeliness to Recommend

10 /10

What differentiates Google Analytics 360 from other similar products?

Unlike standard analytics tools Google Analytics 360 is built specifically for enterprise scale tracking and analysis.

What is your favorite aspect of this product?

Google Analytics 360 is very effective for handling large volumes of data and delivering accurate, unsampled reports. The dashboards, custom reports, and integration with other Google tools help teams analyze performance in detail.

What do you dislike most about this product?

The learning curve is high, and the cost can be a challenge for smaller teams.

What recommendations would you give to someone considering this product?

I would recommend Google Analytics 360 to enterprises that need powerful, scalable analytics and detailed reporting.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Google Analytics 360

What is Google Analytics 360?

Company Details

Need Assistance?

Awards & Recognition

2026 Data Quadrant Champion

Google Analytics 360 Ratings

94 Likeliness to Recommend

84 Plan to Renew

5 Since last award

89 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Google Analytics 360?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Session Replay Session replay with heatmaps or clickstream visualizations to diagnose issues, identify trends, or improve UX.

Privacy, Security, and Regulatory Compliance The vendor meets consumer privacy laws for the specific location (GDPR and CCPA), provides security, and complies with all other regulatory requirements.

Cross-Channel Engagement Analytics Track and optimize user engagement and user flows across marketing campaigns and mobile apps by measuring ROI, retention, churn, and in-app behaviour.

Product Analytics Measures usage of specific features, adoption, retention, and engagement with a product.

3rd-Party Integrations Integrates with a CDP or data layer to unify data from multiple systems for analysis and activation.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Predictive Analytics Use machine learning to surface predictive insights and detect anomalies at scale, and provide data to make better decisions.

Marketing Analytics Tracks campaign performance, attribution, and marketing ROI.

Customer Identity Combine multichannel data into a single, cohesive view of each customer across touchpoints.

Website Analytics Tracks page views, sessions, user flows, and website-specific KPIs.

Dashboards, Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, forecasting & easy data extraction for data analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Google Analytics 360 Reviews

Ishant K.

Powerful Analytics for Smarter Marketing

Likeliness to Recommend

Pros

Jitendra Y.

When the truth begins to reveal at scale.

Likeliness to Recommend

Pros

Cons

Kishor S.

Advanced Analytics Platform for Enterprise GA 360.

Likeliness to Recommend

Pros

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5
Since last award

2
Since last award

Feature Ratings

Session Replay

Privacy, Security, and Regulatory Compliance

Cross-Channel Engagement Analytics

Product Analytics

3rd-Party Integrations

Audience Segmentation

Predictive Analytics

Marketing Analytics

Customer Identity

Website Analytics

Dashboards, Analytics and Reporting

Vendor Capability Ratings

Product Strategy and Rate of Improvement

Availability and Quality of Training

Business Value Created

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Vendor Support

Ease of Customization

Quality of Features

Ease of Data Integration

Breadth of Features