Creatio CRM Customer Reviews 2026 | Customer Relationship Management

What is Creatio CRM?

Unified CRM with intelligent solutions for marketing, sales and service built on one platform to streamline customer journeys.

Company Details

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Creatio CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Creatio CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Creatio CRM?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Feature Ratings

Average 77

Lead Management

89

Customer Service Management

80

Sales Management

79

Activity and Workflow Management

78

Marketing Management

77

Telephony and Call Center Management

76

Account and Contact Management

75

Collaboration

74

Analytics and Reporting

73

Quote Contract and Proposal

73

Mobile

67

Vendor Capability Ratings

Average 76

Quality of Features

80

Breadth of Features

80

Business Value Created

79

Ease of Customization

79

Vendor Support

77

Usability and Intuitiveness

75

Ease of IT Administration

75

Availability and Quality of Training

75

Product Strategy and Rate of Improvement

74

Ease of Implementation

73

Ease of Data Integration

70

Creatio CRM Screenshots

Creatio CRM Reviews

Oliver S.

Role: Information Technology
Industry: Consulting
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Apr 2022

Fantastic product with only small trade-offs

Likeliness to Recommend

10 /10

What differentiates Creatio CRM from other similar products?

Power of low code configuration

What is your favorite aspect of this product?

Powerful BPM engine

What do you dislike most about this product?

The absence of different layouts of list views that can be selected at any given point in time.

What recommendations would you give to someone considering this product?

Download the free trial of the Bundle and test it thoroughly.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Barbara W.

Role: Consultant
Industry: Chemicals
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2022

Extremely powerful business process workflows

Likeliness to Recommend

9 /10

What differentiates Creatio CRM from other similar products?

The power of the business process management workflows, low code development, excellent training and support.

What is your favorite aspect of this product?

The BPM workflows and low code development allowed us to tailor the system to work the way that we work, rather than trying to fit into an existing business model.

What do you dislike most about this product?

Too much flexibility and power sometimes makes it hard to stay on course when implementing the solution!

What recommendations would you give to someone considering this product?

I would whole-heartedly recommend this product. There is a wealth of training material, constant development, the ability to take independent control of the project with Creatio and their business partners providing consistent and seamless support.

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Efficient Service

Role: C-Level
Industry: Consulting
Involvement: IT Development, Integration, and Administration

Validated Review

Anonymous Reviewer

Submitted Apr 2022

Value for money; amazing BPM capabilities

Likeliness to Recommend

9 /10

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Creatio CRM

What is Creatio CRM?

Company Details

Need Assistance?

Creatio CRM Ratings

89 Likeliness to Recommend

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+97 Net Emotional Footprint

How much do users love Creatio CRM?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Activity and Workflow Management Text or code-based and visual workflow designers.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Creatio CRM Screenshots

Creatio CRM

Creatio CRM Reviews

Oliver S.

Fantastic product with only small trade-offs

Likeliness to Recommend

Pros

Barbara W.

Extremely powerful business process workflows

Likeliness to Recommend

Pros

Value for money; amazing BPM capabilities

Likeliness to Recommend

Pros

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Feature Ratings

Lead Management

Customer Service Management

Sales Management

Activity and Workflow Management

Marketing Management

Telephony and Call Center Management

Account and Contact Management

Collaboration

Analytics and Reporting

Quote Contract and Proposal

Mobile

Vendor Capability Ratings

Quality of Features

Breadth of Features

Business Value Created

Ease of Customization

Vendor Support

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of Data Integration