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Creatio Americas, Inc

Creatio CRM

Composite Score
7.6 /10
CX Score
8.1 /10
Category
Creatio CRM
7.6 /10

What is Creatio CRM?

Unified CRM with intelligent solutions for marketing, sales and service built on one platform to streamline customer journeys.

Company Details


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Creatio CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Creatio CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Creatio CRM?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 77

Lead Management

89

Customer Service Management

80

Sales Management

79

Activity and Workflow Management

78

Marketing Management

77

Telephony and Call Center Management

76

Account and Contact Management

75

Collaboration

74

Analytics and Reporting

73

Quote Contract and Proposal

73

Mobile

67

Vendor Capability Ratings

Average 76

Quality of Features

80

Breadth of Features

80

Business Value Created

79

Ease of Customization

79

Vendor Support

77

Usability and Intuitiveness

75

Ease of IT Administration

75

Availability and Quality of Training

75

Product Strategy and Rate of Improvement

74

Ease of Implementation

73

Ease of Data Integration

70

Creatio CRM Screenshots

Creatio CRM Reviews

Mangesh K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2025

Powerful CRM with Strong Customization, but Steep

Likeliness to Recommend

10 /10

What differentiates Creatio CRM from other similar products?

Creatio stands out with its powerful no-code tools that let teams build and customize workflows without heavy IT support. Unlike many CRMs, it combines customer management with robust process automation, making it ideal for streamlining operations across departments. With flexible deployment options and industry-specific solutions, it's a strong fit for businesses looking for both customization and scalability.

What is your favorite aspect of this product?

The standout feature of Creatio is its no-code customization. It gives teams the freedom to build, adapt, and automate processes without relying on developers—making it incredibly flexible and efficient for evolving business needs.

What do you dislike most about this product?

The biggest drawback of Creatio is its learning curve. While the platform is powerful, it can be overwhelming for new users, especially when setting up complex workflows or navigating its extensive customization options. It takes time to fully unlock its potential.

What recommendations would you give to someone considering this product?

If you're considering Creatio, here are a few key recommendations: Invest in Training Early – The platform is feature-rich, so proper onboarding for your team will help you get the most out of it. Start Small, Then Scale – Begin with core processes and gradually expand automation as you get comfortable with the tools. Leverage the No-Code Tools – Empower business users to customize and adapt workflows without relying heavily on IT.

Pros

  • Effective Service
  • Saves Time
  • Respectful
  • Client Friendly Policies

Paul T.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Creatio: Increasing the efficacy of our company

Likeliness to Recommend

9 /10

What differentiates Creatio CRM from other similar products?

From initial contact with potential clients until finalizing a deal, we tracked it all in Creatio. Creatio is also used as a ticketing and customer service reference tool. Creatio also fulfills other requirements, such as time monitoring and project management. Because of its low-code/no-code capabilities, Creatio has quickly become a go-to resource for our business, allowing us to meet a wider range of user demands.

What is your favorite aspect of this product?

At first, Creatio was only utilized to boost sales, but now it's integrated into every facet of our company. It runs our audited Quality Management System and marketing strategies and budgets. It has been so helpful that we are now building up the service end for our operations team to utilize.

What do you dislike most about this product?

It's a pain to deal with numerous third-party programs where just one is missing the necessary link. There is a wide range of potential applications, making it challenging to prioritize needs and allocate resources accordingly.

What recommendations would you give to someone considering this product?

Our ability to implement tracking mechanisms and dashboards pertaining to contracts has greatly improved the efficiency with which we handle them. Furthermore, with docu-sign integration, you may finalize all necessary steps within the system, eliminating the need for extra steps or trips between applications.

Pros

  • Continually Improving Product
  • Effective Service
  • Friendly Negotiation
  • Security Protects
  • Role: Sales Marketing
  • Industry: Education
  • Involvement: IT Leader or Manager
Validated Review
Anonymous Reviewer

Submitted May 2022

Reliable CRM Software

Likeliness to Recommend

8 /10

Pros

  • Enables Productivity
  • Trustworthy
  • Client Friendly Policies
  • Over Delivered
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